Case Study Frog's Leap Winery
ALTERNATIVES
1. Frog’s Leap Winery could apply a new strategy of trying to buy up smaller wineries and vineyards in an effort to gain some bargaining power over customers. This would be possible because it would hopefully decrease the overall supply of wine in the market to fulfill the customers’ demand. Also, this strategy could decrease the competition in the wine market.
2. To take advantage of the higher gross margins provided by direct sales to consumers, Frog’s Leap Winery could benefit from foreign markets. Japan has showed interest in their product and Europeans are known for enjoying a glass of wine. China has become the largest consumer of red wine opening the door for a United States based product. Frog’s Leap Winery could capitalize by heavier marketing in foreign territories and better brand recognition.
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The wine company could partner with another small winery. Partnering with a similar wine company will allow Frog’s Leap to operate more acres, expand their product offering, and ultimately become more sustainable by cutting costs.
RECOMMENDATIONS
1. Frog’s Leap Winery should begin to market to younger demographics at the drinking age. Some young adults believe that wine drinking can be expensive, but it does not have to be. If Frog’s Leap can responsibly market to these younger generations, they may get lifelong consumers and affect wine consumption on a large scale.
2. The company should start a social media campaign. 21-24 year olds make up only 4% of the U.S wine market. Creating social media accounts would give Frog’s Leap the opportunity to grow that demographic. The company should post about their EMS practices to remind customers of their environmental preservation practices. This marketing action will draw more attention to Frog’s Leap Winery and inform current and potential
1. Frog’s Leap Winery could apply a new strategy of trying to buy up smaller wineries and vineyards in an effort to gain some bargaining power over customers. This would be possible because it would hopefully decrease the overall supply of wine in the market to fulfill the customers’ demand. Also, this strategy could decrease the competition in the wine market.
2. To take advantage of the higher gross margins provided by direct sales to consumers, Frog’s Leap Winery could benefit from foreign markets. Japan has showed interest in their product and Europeans are known for enjoying a glass of wine. China has become the largest consumer of red wine opening the door for a United States based product. Frog’s Leap Winery could capitalize by heavier marketing in foreign territories and better brand recognition.
3. …show more content…
The wine company could partner with another small winery. Partnering with a similar wine company will allow Frog’s Leap to operate more acres, expand their product offering, and ultimately become more sustainable by cutting costs.
RECOMMENDATIONS
1. Frog’s Leap Winery should begin to market to younger demographics at the drinking age. Some young adults believe that wine drinking can be expensive, but it does not have to be. If Frog’s Leap can responsibly market to these younger generations, they may get lifelong consumers and affect wine consumption on a large scale.
2. The company should start a social media campaign. 21-24 year olds make up only 4% of the U.S wine market. Creating social media accounts would give Frog’s Leap the opportunity to grow that demographic. The company should post about their EMS practices to remind customers of their environmental preservation practices. This marketing action will draw more attention to Frog’s Leap Winery and inform current and potential