Case Study Evaluation
CASE STUDY EVALUATION
GROUP 03
LAB Mondays 11am – noon
By
Amy Kwan 052023504
Student Name and Number
Student Name and Number
Section No.
Submitted
To
Norman Shaw
Ted Rogers School of Hospitality and Tourism Management in partial fulfillment for the requirements of HTI 404 W08 Hospitality Information Systems
Date (11-03-2008)
Ryerson University
Session 01 ToDo 01 = Memo to Jesse
Date: 01/08/2008
To: jesse_baker@scrassociates.com
From: sandy_yong@scrassociates.com, angelina_osei@scrassociates.com, amy_kwan@scrassociates.com
Re: Weekend Assignment
Hi Mr. Baker:
I had the opportunity to examine the SCR’s internet site to gain more knowledge about the company. After browsing through the SCR’s internet site, I have come up with a few suggestions to improve the following sections: • History, purpose and values: the 3 principles should be bolded to emphasize its statements so that they stand out and are easier to read; perhaps providing a real-life example for each 3 principles will create a sense of trust and familiarity for new consumers; information under separate headings should be more organized and more detailed information; by using names of companies who have used SCR creates leverage for marketing our products and services. • Under employment section: detailed list of requirements/qualification; however, job description is not in depth and therefore applicants may not know exactly what is asked of them and what is entailed in the position • Home page: slogan should be emphasized; ie. By using a larger or different font, viewers can easily spot slogan and therefore provide better simulation, clarity and recall for the branded company • Greater detail in describing each functional unit/group will give a better, in-depth understanding of what makes up SCR and what each unit does; how this is presented may click in the consumer’s mind by offering services which present solutions to their
GROUP 03
LAB Mondays 11am – noon
By
Amy Kwan 052023504
Student Name and Number
Student Name and Number
Section No.
Submitted
To
Norman Shaw
Ted Rogers School of Hospitality and Tourism Management in partial fulfillment for the requirements of HTI 404 W08 Hospitality Information Systems
Date (11-03-2008)
Ryerson University
Session 01 ToDo 01 = Memo to Jesse
Date: 01/08/2008
To: jesse_baker@scrassociates.com
From: sandy_yong@scrassociates.com, angelina_osei@scrassociates.com, amy_kwan@scrassociates.com
Re: Weekend Assignment
Hi Mr. Baker:
I had the opportunity to examine the SCR’s internet site to gain more knowledge about the company. After browsing through the SCR’s internet site, I have come up with a few suggestions to improve the following sections: • History, purpose and values: the 3 principles should be bolded to emphasize its statements so that they stand out and are easier to read; perhaps providing a real-life example for each 3 principles will create a sense of trust and familiarity for new consumers; information under separate headings should be more organized and more detailed information; by using names of companies who have used SCR creates leverage for marketing our products and services. • Under employment section: detailed list of requirements/qualification; however, job description is not in depth and therefore applicants may not know exactly what is asked of them and what is entailed in the position • Home page: slogan should be emphasized; ie. By using a larger or different font, viewers can easily spot slogan and therefore provide better simulation, clarity and recall for the branded company • Greater detail in describing each functional unit/group will give a better, in-depth understanding of what makes up SCR and what each unit does; how this is presented may click in the consumer’s mind by offering services which present solutions to their