Case Analysis: Macy's

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Case Analysis: Macy’s

Table of Contents
Company Overview……………………………………………………………………………….5
History…………………………………………………………………………………….5
Products and services……………………………………………………………………...5 Executive Summary……………………………………………………………………………….6
Philosophy………………………………………………………………………………...6
Mission…………………………………………………………………………………….6
Vision……………………………………………………………………………………...7
Objectives…………………………………………………………………………………7
Strategies………………………………………………………………………………….7
Industry…………………………………………………………………………………...8 Internal Assessment………………………………………………………………………………8
Organizational chart………………………………………………………………………8
Financial ratios……………………………………………………………………………8
Liquidity ratios……………………………………………………………………9
Leverage ratios……………………………………………………………………9
Activity ratios……………………………………………………………………..9 Table of Contents
Profitability ratios………………………………………………………………..10
Growth ratios…………………………………………………………………….10
Marketing strategies……………………………………………………………………..10
Value of the firm………………………………………………………………………....11 External Assessment……………………………………………………………………………..12
Trends……………………………………………………………………………………12
Economic………………………………………………………………………...12
Environmental……………………………………………………………………13
Technological…………………………………………………………………….13 References……………………………………………………………………………………….14 Appendix A: Organizational Chart………………………………………………………………17 Appendix B: Revised Organizational Chart……………………………………………………..18 Appendix C: Balance Sheet……………………………………………………………………...19 Appendix D: Income Statement………………………………………………………………….20 Appendix E:Market Positioning Map……………………………………………………………21 Appendix F: IFE Matrix…………………………………………………………………………22 Table of Contents

Appendix G: Competitive Profile Matrix……………………………………………………….23

Case Analysis: Macy’s
Company Overview
Over 150 years ago, Macy’s created excitement and became known for being innovative for having and advertising clearly marked prices on goods in a time where haggling and bargaining was most popular. Macy’s employed the first in store Santa Claus and brought the Christmas spirit into the retail business (Rowland). Today Macy’s is known for creating excitement with an assortment of top retail brands, ordinary shopping experiences, as well as special events most people know to include the Macy’s Thanksgiving Day Parade (Macy’s). History. Rowland Hussey Macy opened his first store in Massachusetts in 1851. In 1858, he established a new store after moving to New York. In 1893, brothers Nathan and Isidor Straus, who were china suppliers to Macy’s, bought the Macy’s store. In 1922, the brothers made the store public and opened multiple stores around New York and two years later began purchasing stores outside of New York. In 1986, Chairman Edward Finkelstein bought out Macy’s for $3.5 billion and led them into a bankruptcy filing in 1992. Federated Stores bought the 82 stores in 1995 and later converted some of its own Stern and Lord & Taylor stores to Macy’s and Bloomingdales. Federated Stores changed its corporate name to Macy’s in 2007 as well is its ticker symbol to “M” on the New York Stock Exchange. Approaching its 150th birthday in 2008, Macy’s opened 14 new stores and 2 furniture galleries and now operates over 800 Macy’s stores (David, 2011). Products and services. Macy’s sells a variety of goods to include men’s, women’s and children’s clothing, as well as shoes, handbags, jewelry, cosmetics and household goods. The company has been known for upscale products at great values and offering a variety of styles as well as celebrity produced brands. Macy’s also prides itself in working internationally with other countries to help benefit their needs. Macy’s has projects such as Path to Peace to sell baskets made by Rwandan women to help support these women and their families. In 2010 Macy’s began Heart of Haiti selling artwork by artisans recovering from an earthquake to help them support their families and put back into the community (Socially Responsible). Executive...
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