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Yahoo Case Management

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Yahoo Case Management
Yahoo! Inc.

TABLE OF CONTENTS
Executive Summary…………………………….……….…………………………………...……4
History…………………………………………………………………….……………………….6
Mission and Vision………………………………………………………….………………...…..7
Objectives and Strategies……………………………………………………………………….....7
Industries, Products, and Competition…………………………………………………………….7
Top Management……………………………………………………………………………….....8
Current Issues ……………………………………………………………………………………11
Socioculture……………………………………………………………………………………...14
Demographics……………………………………………………………………………..……..15
Economic Environment………………………………………………………………………….17
Political, Legal Environment…………………………………………………………………….18
Technological Environment……………………………………………………………………...19
Competitive Environment………………………………………………………………………..20
Industry Analysis………………………………………………………………………………...21
Summary of Opportunities and Threats………………………………………………………….24
Internal Analysis…………………………………………………………………………………29
Personal Issues…………………………………………………………………………………...33
Organizational Structure…………………………………………………………………………33
Culture……………………………………………………………………………………………34
Marketing Issues…………………………………………………………………………………34
Financial Issues…………………………………………………………………………………..35
Technology, R&D, and IS Issues………………………………………………………………...36
Production and Operation Issues………………………………………………………………...38
Summary of Strengths and Weaknesses…………………………………………………………39
Review Current Mission, Objectives, Strategies………………………………………………...42
Revised Strategies and Objectives……………………………………………………………….43
Alternative Strategies…………………………………………………………………………….44
Discussion of TOWS Analysis…………………………………………………………………..46
Discussion of BCG Matrix……………………………………………………………………….48
Recommended Objectives and Strategies………………………………………………………..48
Conclusion……………………………………………………………………………………….49
References………………………………………………………………………………………..50
Appendices……………………………………………………………………………………….53

EXCUTIVE SUMMARY Yahoo! is a digital media company that delivers digital content across the World
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