Case Analysis

Topics: Apple Inc., IPhone, Management Pages: 3 (1094 words) Published: May 21, 2013
Katie Reuter
May 5, 2013
GB520-01N:   Strategic Human Resource Management
Unit 1
What is Strategic Management, and why is it critical to the success of an organization in meeting its goals and mission?

Strategic management is setting priorities and goals within a business. It’s used with upper management to strengthen a company and prepare for future outcomes. Making a product that is highly profitable and easy for customers to use and benefit from is the main focus of Apple, Inc. The organization of Apple, Inc. started in the 1970’s and has been very profitable since. In 1978 they sold the Apple II and made billions of dollars from the product in less than three years. Between 1983 and 1984 Apple, Inc. lost sales and have fell into a crisis because of the slow processor speed and the compatible software. During this time it was hard for the organization due to competition. The problem Apple Inc. was facing at this time is other companies have found easier and faster ways for people to use the different products other than Apple, Inc., during the 1985-1993 Apple, Inc. turned global, thus making sales up to 1 billion and was the most profitable PC Company in the world. Being able to turn any company global in an organization is very profitable, most people like new products. The beginning of 1993-1997 Apple Inc. starting playing a role in K-12 grade helping out the school systems with education with the product and this helped them out tremendously. By 2008 Apple Inc. started charging premium prices on their product knowing that with their name would be sold all over the nation. They also came out with the iPod roughly selling over 150 of them. This was giving the customer portable music and other exiting things and they still sell to this day. Today Apple, Inc. is one of the top rated organizations for iPhones, iPods, iPads, computer systems and much more. The only problem with Apple, Inc. now in this day in age is the competition. There are a lot more...
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