Apple has created a company built around innovation. It seems to harness creativity, stimulate new ideas, and lunches top, profitable, revolutionary products. I think that Apple’s biggest success is its ability to pull it innovation processes. The three business successes are IMac IPod and, ITunes. The IPad was one of the hottest sells at Christmas day in 2010. These three products were most successful because they appealed to the masses. Apple continues to outperform technology in their new personal computers each year prior. Their actual success lies in their ability to create products that set them apart from their competitors. Apple sets itself apart from the rest of the technology industry, by creating unique products, ensuring that they are easy to use and intuitive, and by limiting the number of choices thrust upon customers. Apple is all about seizing new opportunities in the marketplace while growing business at an incredible pace. Steven jobs, the co-founder and CEO of Apple, often boast about the company culture, and how it based upon innovation, forward thinking, while the focus on the “experience”
Apple faces several strategic challenges as it trying to maintain and expand its current market momentum. Several headwinds exist on all the company’s strategic fronts that must be overcome if Apple is to continue it accelerated earnings growth. Apple computer biggest failures were the Cue it turned out to be a complete failure. This was primarily due to its high price compared to Apple's other products. Apple computer is known for its high quality products, over the years has given them the competitive edge. In addition, Lisa and the Newton were both recklessly... [continues]
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(2012, 12). Apple: the Most Influential Technology Companies of 21st Century. StudyMode.com. Retrieved 12, 2012, from http://www.studymode.com/essays/Apple-The-Most-Influential-Technology-Companies-1300713.html
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