Case Analysis
CASE ANALYSIS:
WENDY’S
Submitted by:
Cabantugan, lisl camille e.
Manalo, Christopher Lawrence
Pangilinan, jamabelle
Hm203
The Problem and Background
Wendy's (Formerly branded as Wendy's Old Fashioned Hamburgers before late 2012) is an international fast food chain restaurant founded by Dave Thomas on November 15, 1969, in Columbus, Ohio, United States. The company decided to move its headquarters to Dublin, Ohio, on January 29, 2006. It has been owned by Triarc (now called Wendy's Company) since 2008.
Approximately 77% of Wendy's restaurants are franchised, the majority of which are located in North America. The idea for Wendy's "old fashioned" hamburgers was actually inspired by Dave Thomas' trips to Kewpee in his home town of Kalamazoo, Michigan. The Kewpee sold square hamburgers and thick malt shakes, much like the well-known restaurant that Thomas eventually founded in Columbus, Ohio, in 1969. Within a year, Thomas opened a second restaurant in Columbus, featuring what Wendy's claims in its corporate history was "the first modern-day, drive-thru window", added in November 1970. The Columbus location later added a Tim Hortons and was closed on March 2, 2007, after more than 37 years of business due to declining sales. Thomas named the restaurant after his fourth child Melinda Lou "Wendy" Thomas. Photographs and illustrations of her (as well as other memorabilia based upon her) were on display at the original Wendy's restaurant until it closed.
The first Wendy's Hamburger Restaurant in the country opened on December 8, 1983 under Wenphil Corporation, Philippine franchisee of Wendy's International. It's the first to offer a Salad Bar. Freshly prepared daily, the Salad Bar consists of garden fresh vegetables and a choice of dressings. Wendy's also offers convenience packed freshly made salads to go. It's the first to serve Hot-Stuffed Baked Potatoes, rich in vitamins and minerals and low in sodium. It's the first to offer a
WENDY’S
Submitted by:
Cabantugan, lisl camille e.
Manalo, Christopher Lawrence
Pangilinan, jamabelle
Hm203
The Problem and Background
Wendy's (Formerly branded as Wendy's Old Fashioned Hamburgers before late 2012) is an international fast food chain restaurant founded by Dave Thomas on November 15, 1969, in Columbus, Ohio, United States. The company decided to move its headquarters to Dublin, Ohio, on January 29, 2006. It has been owned by Triarc (now called Wendy's Company) since 2008.
Approximately 77% of Wendy's restaurants are franchised, the majority of which are located in North America. The idea for Wendy's "old fashioned" hamburgers was actually inspired by Dave Thomas' trips to Kewpee in his home town of Kalamazoo, Michigan. The Kewpee sold square hamburgers and thick malt shakes, much like the well-known restaurant that Thomas eventually founded in Columbus, Ohio, in 1969. Within a year, Thomas opened a second restaurant in Columbus, featuring what Wendy's claims in its corporate history was "the first modern-day, drive-thru window", added in November 1970. The Columbus location later added a Tim Hortons and was closed on March 2, 2007, after more than 37 years of business due to declining sales. Thomas named the restaurant after his fourth child Melinda Lou "Wendy" Thomas. Photographs and illustrations of her (as well as other memorabilia based upon her) were on display at the original Wendy's restaurant until it closed.
The first Wendy's Hamburger Restaurant in the country opened on December 8, 1983 under Wenphil Corporation, Philippine franchisee of Wendy's International. It's the first to offer a Salad Bar. Freshly prepared daily, the Salad Bar consists of garden fresh vegetables and a choice of dressings. Wendy's also offers convenience packed freshly made salads to go. It's the first to serve Hot-Stuffed Baked Potatoes, rich in vitamins and minerals and low in sodium. It's the first to offer a