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Abstract Electronic Arts or better known yet as (EA) is known as one of the biggest gaming development companies still around today. Electronic Arts is the organization in which develops markets and distributes the so called EA games. The man behind Electronic Arts Inc is Trip Hawkins who hired designers and programmers to develop EA games as early as 1982. During that time, the company developed only home computing games that laid the foundation of today’s EA games which include the Battlefield series and Need for Speed. EA essentially had a smooth run to become a successful video game business compared to other companies such as Activision who struggled in the beginning. EA today is still one of the biggest successful gaming companies out today nearing 5 billion USD in revenue with the help of their EA sports division which has a huge fan base and also their Battle Field franchise which was a huge success also helped acquire their income.
Activision Inc, one of the most famous game development companies alongside EA was founded in 1979 by Howard Marks. In 1983 Activision capitalized on its gratitude by going public. Yet suffering, related to the fate suffered by Atari was unfortunately down the road. Resulting the old saying of beating the competition by joining it, Activision acquired Infocom in 1987. By the beginning of the 1990s, the Activision name was about to be revived. For fiscal year 1999 Activision was indeed on a roll with year-end revenues rocketing 40 percent to $436.5 million, with net income leaping to $15.3 million from the previous year 's $5.1 million, a whopping 197 percent increase which is a huge accomplishment for them. North American operations in 1999 amplified from the previous fiscal year 's 24 percent to 34 percent of revenues while international revenues fell faintly from 1998 's 71 percent to 1999 's 66 percent. Activision today still remains in top shape with its current revenue nearing USD 5 billion dollars with the help of one



Cited: 1) N.p.. Web. 16 Jul 2013. <http://prakash-t.hubpages.com/hub/History-of-EA-Games>. 2) Fleming, J.. N.p.. Web. 16 Jul 2013. http://www.gamasutra.com/view/feature/129961/the_history_of_activision.php?print=1 3) Griffin, Ricky. Management. 11th. United States: 2013. Print.

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