carrefour
MBA intake 10
Strategic Management and Business Policy
Submitted by: Rawi El Masry
Submitted to: Dr.Sherif Lotfy
Case Study Carrefour
Table of Content
1. Introduction
Carrefour is the famous French multinational retailer headquartered in Boulogne Billancourt, France, in Paris. Carrefour means "crossroads" and "public square" in French. Carrefour is the market leader for retail business in Europe & number 2 worldwide after Wal-Mart.
It's present in 34 countries across the globe within 14 countries across the MENA region. It is largest hypermarket chain in terms of size. The hypermarket exceeds 2500 meters in terms of space.
It is one of the largest hypermarket chains in the world. The third in profit (after Wal-Mart and Tesco).
Carrefour operates mainly in Europe; it's also present in North America as for example Argentina and Brazil and in the Middle East in Egypt, United Arab Emirates, Jordan, Syria, Iraq, Bahrain, Oman, Qatar, Lebanon and Saudi Arabia.
Carrefour in the Middle East is managed by Majid Al Futtaim Retail under the umbrella of Majid El Futtaim Group. The holding company is based in Dubai; it owns and operates shopping malls, retail, and leisure establishments in the Middle East and North Africa, with operations in 12 countries and over 24,000 employees. The group was established by businessman Majid Al Futtaim in 1992. Majid Al Futtaim manages three major operating subsidiaries: Majid Al Futtaim Properties, Majid Al Futtaim Retail, and Majid Al Futtaim Ventures.
Majid Al Futtaim Group is one of the MENA region's developers of large commercial retail properties. The group owns and operates 18 shopping malls, 56 hypermarkets and 53 supermarkets, 11 hotels, 9 movie theater locations with 92 screens, 16 Magic Planet sites and 45 fashion stores. In Egypt there are 14 hypermarkets & 9 supermarkets under the name of Carrefour. In 2015 the
Strategic Management and Business Policy
Submitted by: Rawi El Masry
Submitted to: Dr.Sherif Lotfy
Case Study Carrefour
Table of Content
1. Introduction
Carrefour is the famous French multinational retailer headquartered in Boulogne Billancourt, France, in Paris. Carrefour means "crossroads" and "public square" in French. Carrefour is the market leader for retail business in Europe & number 2 worldwide after Wal-Mart.
It's present in 34 countries across the globe within 14 countries across the MENA region. It is largest hypermarket chain in terms of size. The hypermarket exceeds 2500 meters in terms of space.
It is one of the largest hypermarket chains in the world. The third in profit (after Wal-Mart and Tesco).
Carrefour operates mainly in Europe; it's also present in North America as for example Argentina and Brazil and in the Middle East in Egypt, United Arab Emirates, Jordan, Syria, Iraq, Bahrain, Oman, Qatar, Lebanon and Saudi Arabia.
Carrefour in the Middle East is managed by Majid Al Futtaim Retail under the umbrella of Majid El Futtaim Group. The holding company is based in Dubai; it owns and operates shopping malls, retail, and leisure establishments in the Middle East and North Africa, with operations in 12 countries and over 24,000 employees. The group was established by businessman Majid Al Futtaim in 1992. Majid Al Futtaim manages three major operating subsidiaries: Majid Al Futtaim Properties, Majid Al Futtaim Retail, and Majid Al Futtaim Ventures.
Majid Al Futtaim Group is one of the MENA region's developers of large commercial retail properties. The group owns and operates 18 shopping malls, 56 hypermarkets and 53 supermarkets, 11 hotels, 9 movie theater locations with 92 screens, 16 Magic Planet sites and 45 fashion stores. In Egypt there are 14 hypermarkets & 9 supermarkets under the name of Carrefour. In 2015 the