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Career Presentation

  • By
  • October 5, 2014
  • 308 Words
  • Course: INDS 400
  • School: Liberty University, VA
Page 1 of 10
Career Presentation

ON TARGET

My Career Choice

CHIEF MARKETING OFFICER

ON TARGET

Job Description
Simply put, the CMO is to provide vision and
leadership for all marketing and sales efforts.

Responsibilities Include:
• Brand Management and Improvement
• Build Marketing Strategies
• Hire Great Talent

ON TARGET

Pay Scale

Low
High

Payscale.com
$98,000
$384,000

Glassdoor.com
$175,000
$350,000

Source: http://www.cmo.com/articles/2012/1/2/cmo-salary-survey-whats-the-point.html

Salary.com
$122,000
$312,000

ON TARGET

Educational Requirements
Usually include one of the following: A bachelor's degree and extensive professional experience or a master's degree:

Bachelor’s Degree – marketing, journalism, communications, advertising, or public relations

Master’s Degree – business administration (MBA) with a
marketing specialty

Professional Experience – fifteen years or more

Source:
http://education-portal.com/articles/Chief_Marketing_Officer_Salary_Requirements_and_Career_Information.html

ON TARGET

Experience Requirements
Excellent communication skills are necessary for a CMO position. Due to constant interaction with clients, employees, managers, and board members, a CMO must be able to present his or her ideas effectively and persuasively. An understanding of economics, accounting, and the ability

to critically analyze data are also necessary for an executive marketing position. Other important qualities of all top executives include strong leadership, motivational, and problem-solving skills.

Source:
http://education-portal.com/articles/Chief_Marketing_Officer_Salary_Requirements_and_Career_Information.html

ON TARGET

Growth Outlook
Since being a CMO is a highly experienced position. There is plenty of room to grow into the position. In about 15 years one should have the necessary skills, if they are perused outside of their current job. In particular: •

Leadership

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Career Presentation