Career Presentation
Career Presentation
ON TARGET
My Career Choice
CHIEF MARKETING OFFICER
ON TARGET
Job Description
Simply put, the CMO is to provide vision and leadership for all marketing and sales efforts.
Responsibilities Include:
• Brand Management and Improvement
• Build Marketing Strategies
• Hire Great Talent
ON TARGET
Pay Scale
Low
High
Payscale.com
$98,000
$384,000
Glassdoor.com
$175,000
$350,000
Source: http://www.cmo.com/articles/2012/1/2/cmo-salary-survey-whats-the-point.html
Salary.com
$122,000
$312,000
ON TARGET
Educational Requirements
Usually include one of the following: A bachelor's degree and extensive professional experience or a master's degree:
Bachelor’s Degree – marketing, journalism, communications, advertising, or public relations
Master’s Degree – business administration (MBA) with a marketing specialty
Professional Experience – fifteen years or more
Source: http://education-portal.com/articles/Chief_Marketing_Officer_Salary_Requirements_and_Career_Information.html ON TARGET
Experience Requirements
Excellent communication skills are necessary for a CMO position. Due to constant interaction with clients, employees, managers, and board members, a CMO must be able to present his or her ideas effectively and persuasively. An understanding of economics, accounting, and the ability
to critically analyze data are also necessary for an executive marketing position. Other important qualities of all top executives include strong leadership, motivational, and problem-solving skills.
Source: http://education-portal.com/articles/Chief_Marketing_Officer_Salary_Requirements_and_Career_Information.html ON TARGET
Growth Outlook
Since being a CMO is a highly experienced position. There is plenty of room to grow into the position. In about 15 years one should have the necessary skills, if they are perused outside of their current job. In particular:
•
Leadership
ON TARGET
My Career Choice
CHIEF MARKETING OFFICER
ON TARGET
Job Description
Simply put, the CMO is to provide vision and leadership for all marketing and sales efforts.
Responsibilities Include:
• Brand Management and Improvement
• Build Marketing Strategies
• Hire Great Talent
ON TARGET
Pay Scale
Low
High
Payscale.com
$98,000
$384,000
Glassdoor.com
$175,000
$350,000
Source: http://www.cmo.com/articles/2012/1/2/cmo-salary-survey-whats-the-point.html
Salary.com
$122,000
$312,000
ON TARGET
Educational Requirements
Usually include one of the following: A bachelor's degree and extensive professional experience or a master's degree:
Bachelor’s Degree – marketing, journalism, communications, advertising, or public relations
Master’s Degree – business administration (MBA) with a marketing specialty
Professional Experience – fifteen years or more
Source: http://education-portal.com/articles/Chief_Marketing_Officer_Salary_Requirements_and_Career_Information.html ON TARGET
Experience Requirements
Excellent communication skills are necessary for a CMO position. Due to constant interaction with clients, employees, managers, and board members, a CMO must be able to present his or her ideas effectively and persuasively. An understanding of economics, accounting, and the ability
to critically analyze data are also necessary for an executive marketing position. Other important qualities of all top executives include strong leadership, motivational, and problem-solving skills.
Source: http://education-portal.com/articles/Chief_Marketing_Officer_Salary_Requirements_and_Career_Information.html ON TARGET
Growth Outlook
Since being a CMO is a highly experienced position. There is plenty of room to grow into the position. In about 15 years one should have the necessary skills, if they are perused outside of their current job. In particular:
•
Leadership