My Career Choice
CHIEF MARKETING OFFICER
Simply put, the CMO is to provide vision and
leadership for all marketing and sales efforts.
• Brand Management and Improvement
• Build Marketing Strategies
• Hire Great Talent
Usually include one of the following: A bachelor's degree and extensive professional experience or a master's degree:
Bachelor’s Degree – marketing, journalism, communications, advertising, or public relations
Master’s Degree – business administration (MBA) with a
Professional Experience – fifteen years or more
Excellent communication skills are necessary for a CMO position. Due to constant interaction with clients, employees, managers, and board members, a CMO must be able to present his or her ideas effectively and persuasively. An understanding of economics, accounting, and the ability
to critically analyze data are also necessary for an executive marketing position. Other important qualities of all top executives include strong leadership, motivational, and problem-solving skills.
Since being a CMO is a highly experienced position. There is plenty of room to grow into the position. In about 15 years one should have the necessary skills, if they are perused outside of their current job. In particular: •
Being a CMO fits my
strengths. All of my
signature themes from
the StrengthsQuest test
are able to flourish.
Professional Development Needs
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