It is imperative to see that globalisation has given much economic power to a group of large companies whose actions and activities are able to change the world
economically, politically and environmentally.The top 1,000 businesses hold 50% of the total market value of the world, out of the more than 60,000 publicly traded
companies. Also the top 83 businesses are responsible for more than a third of the top 1000 businesses revenue.With such huge concentration, responsible growth through
capitalism cannot be fully achieved by measures taken outside the system like funding orphanages, having congregational walks over a common theme, planting trees and
so on.This is just a start by business houses in being socially responsible. It can be said the model should be tweeked as the all these activities bring a sense of responsiblity outside the business.
With such powerful business houses, what we need is a model which brings responsible growth into the system. Only then would it be sustainable in the long run.Every product of the business should have a percentage of responsiblity associated to it.Agreed that it is a costly affair to start with, but the thousands of consumers who use the product should be the real benefactors of the product and not just catalysts to the growth of the business.The capitalism model which is able to incorporate social responsiblity within the very products it serves the customers with, is going to proceed in the longer run.For example a health-drink company just need not just show responsible growth by attempting to use eco-friendly packaging materials, but can also partner with
nutritionists and related organisations to educate rural people the risks of mal-nutrition and affordable methods to get rid of the products.This might improve your
sales in rural areas as well as bring awareness to the public.
This growth is sustainable as it goes hand-in-hand with the very business you are doing and also uses
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