Canadian Blood Services Case Study
Canadian Blood Services
STRATEGIC ISSUES
The main strategic issue affecting the Canadian Blood Services (CBS) is making sure their blood supply keeps up with demand. Because blood is such a necessity in the health care industry it is always in high demand, meaning the Canadian Blood Services needs to constantly have a large enough supply to fuel this demand. Therefore, new donor recruitment is high on the list of priorities. As they found in a recent study, most of the population didn’t realize the high need for blood.
When trying to recruit new donors they were faced with another issue; the hesitation to donate. Some possible donors listed fear of needles/pain and the actual process of donating blood as reasons why they chose not to donate. This is another obstacle for the Canadian Blood Services because these reasons make it harder …show more content…
As the years have gone on, the demand for blood hasn’t decreased. In turn, the number of donors needed has also increased. Because approximately 50% of Canadians are eligible to donate blood, the Canadian Blood Services has a huge population to recruit donors from. In addition, as the years have gone on, more and more Canadians have begun to trust the process of donating blood and how the CBS handles the process of blood donation. The trust of the public is another strength to help in their recruitment and retention process.
While the public has largely overcome the negative connotation that was once attached to the CBS, there is still a number of people hesitant to donate. As mentioned before some of the public has mentioned a general fear of needles as a reason why they will not donate blood. And while over half the Canadian population was eligible to donate, only about 3% of that number are registered active donors. This leaves a huge loss in the number of potential donors that the CBS has at their
STRATEGIC ISSUES
The main strategic issue affecting the Canadian Blood Services (CBS) is making sure their blood supply keeps up with demand. Because blood is such a necessity in the health care industry it is always in high demand, meaning the Canadian Blood Services needs to constantly have a large enough supply to fuel this demand. Therefore, new donor recruitment is high on the list of priorities. As they found in a recent study, most of the population didn’t realize the high need for blood.
When trying to recruit new donors they were faced with another issue; the hesitation to donate. Some possible donors listed fear of needles/pain and the actual process of donating blood as reasons why they chose not to donate. This is another obstacle for the Canadian Blood Services because these reasons make it harder …show more content…
As the years have gone on, the demand for blood hasn’t decreased. In turn, the number of donors needed has also increased. Because approximately 50% of Canadians are eligible to donate blood, the Canadian Blood Services has a huge population to recruit donors from. In addition, as the years have gone on, more and more Canadians have begun to trust the process of donating blood and how the CBS handles the process of blood donation. The trust of the public is another strength to help in their recruitment and retention process.
While the public has largely overcome the negative connotation that was once attached to the CBS, there is still a number of people hesitant to donate. As mentioned before some of the public has mentioned a general fear of needles as a reason why they will not donate blood. And while over half the Canadian population was eligible to donate, only about 3% of that number are registered active donors. This leaves a huge loss in the number of potential donors that the CBS has at their