Cause and Effect of Advertising on Blood Donation
Over the last 30 years, there have been many campaigns in order to promote blood donation. The purpose and focus of these advertisements has been to promote unpaid volunteers to donate blood. This blood is direly needed to keep blood banks full in order to service individuals who need blood transfusions around the world. Overall, blood donation advertising has been extremely successful in producing the desired effect.
In the past, there was a shortage of younger individuals who were donating blood. Thus, blood donation organizations launched hip and youth focused campaigns in order to encourage these individuals to donate. The campaign focused on television, radio and internet advertising in order to reach youths. Socialblood.org has connected with Facebook to encourage blood donation. Socialblood, which can be seen below, allows you to join groups based upon your blood type. The effect of these efforts has resulted in more youth donating blood and then passing the word along. By word of mouth, the youth of the world are conducting their own advertising campaign to keep efforts alive. Also, there have been jobs created for individuals to be liaisons to high school and college students. These individuals organize and conduct blood drives in high schools, colleges, and even social organizations such as sororities, fraternities, and clubs. This has been money well spent and has resulted in less paid donations.
Blood donation advertising increased due to the need for not just blood, but the need for clean blood. During the 1970s, much of the blood in blood banks came from paid donors. Since the screening process to donate at the time was minimal to non-existent, there was a large risk that blood donors could carry diseases. Many individuals, including drug users and people who did not practice safe sex, donated blood in order to make extra money. In fact, some of these diseases carried by donors were not...
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