Flowers Industries Incorporated is a fortune 500 company, headquartered in Thomasville, Georgia. They produce a variety of branded baked foods, snacks, and convenience foods. The company philosophy says “we don’t want to be the biggest food company; we simply want to be the most profitable.” This goal shows that the company is incentive is to please investors rather than focus on customer service.…
Communication between growers and Calyx was strong. Calyx sent demand forecasts while growers provided information about insufficient stocks so that substitutes could be found or excess stocks so that special offers could be made.…
– Long house life. – Freshness and full bloom. – Competitive price with a more direct channel. – More info with a catalog. – Accessories (vases). – More variety with 30 growers geographically dispersed. – Long-term relationship with customers.…
a secondary market. Furthermore, additional labor costs are incurred due to the manual packing process…
Therefore, Bloomex should think carefully and weigh the benefits. If saving the shipping costs and reducing time, thereby better customer…
Calyx and Corolla is a new company in the fresh flowers market. They have pioneered the concept of selling fresh flowers by mail. In its short lifetime, C&C has established strong relationships with many large growers, who cut flowers when ordered, thereby increasing the life of the buds tremendously over typical florist shops whose buds may already be a week old when purchased. They have also developed a strong relationship with Federal Express, who is their primary distributor. Federal Express has a well-established brand name, known for speedy, on-time, and reliable delivery, giving C&C’s promise fro freshly…
There is no evidence in the case that demonstrates that they understand what attributes their customers’ value most. It appears that Calyx Flowers has positioned themselves as a premium flower retailer by establishing an average price of $80, not including delivery. Presumably this premium price is justified by providing superior freshness and longevity by cutting out middlemen, but it’s not clear they know what the customer’s willingness is to pay for these two benefits.…
"We will produce outstanding financial returns by providing totally reliable, competitively superior global-air ground transportation of high priority goods and documents that require rapid, time-certain delivery." (FedEx).…
In February 1971, considered the present for purpose of this case, Hugo Schaeffer, vice-president of operations at the National Cranberry Cooperative(NCC), faces two primary problems that arise at receiving plant No.1(RP1) during the annual autumn cranberry harvesting season: (1)Trucks and drivers spend too much time waiting to unload process fruit at the receiving plant. (2) Overtime costs and absenteeism are out of control. There is also a secondary problem: half of the berries graded as top quality and awarded a 50-cent premium per barrel (bbl) are not top quality and do not deserve the premium.…
hen Fred Smith finished that valuable paper which finally got a “C” grade while he was studying at Yale University. An adventure of U.S. air cargo transportation– the story of FedEx Express was beginning. Since it was founding at 1971, FedEx Express choose a high-cost development way that was really uncommon at that time. After Smith established the “Super Hub” at Memphis International Airport, Tennessee in 1973, FedEx Express started overnight operations on April 17th. At the same time, FedEx Express used its actions transferred a “super commitment” to their customers: “When it Absolutely, Positively has to be there overnight!” In 1975 FedEx Express installed its first drop box. That means customers can just drop off packages without going to a local branch. Then in 1981, the first international operations started with the service to Canada. The FedEx continue promised: “Absolutely, Positively Anytime.” In 1994, FedEx Express launched Fedex.com as the first transportation web site to offer online package tracking. Until now, the super commitment that FedEx Express gave to all customers – “We live to deliver!” – is really impressed for everybody.…
Transworld Delivery) FTD have used and continue to use a similar strategy, which allows them to…
Calyx Flowers is relatively new company (under new management) in the fresh flowers market. They have pioneered the concept of selling fresh flowers by mail. During the years they established a strong relationship with Federal Express, their primary distributor.…
central plant and different stores in the city too) and by the ridiculous system the company…
Caceres Semilla is a family run limited liability company whose primary business includes selling corn and alfalfa seeds to the farmers and the baled hay, the seed’s output to ranchers and dairy farmers. The company has only two primary buyers, who solely work with contract growers and help in the purchase of the seeds. The company’s USP is its superior quality and it takes pains to ensure the same.…
a premium price can be charged. In conjunction with costs and product uniqueness, a firm…