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Cadbury India

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Cadbury India
Chocolates may be items of impulse-purchase, competing with other categories like soft drinks, snacks and beverages for a share of the consumer's wallet, but modern trade and other factors like liberalisation of the economy, growing income of middle class and macro-economic conditions have had a positive impact on consumer spending.
"The per-capita consumption of chocolates has increased from 40gm in 2005 to 110-120 gm now and there is a lot of scope to grow even further," says Rajesh Ramanathan, director, HR, Cadbury Kraft Foods.
Increasing consumer demand has led to more and more players entering the market. Cadbury Kraft Foods has been a market leader in the chocolate category since the last 64 years in India. The chocolate is worth Rs 3,200 crore in India of which Cadbury Kraft Foods has a 70% share, 20% is held by Nestle and the others operate in the remaining 10%, which forms around Rs 310-320 crore.

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Top chocolate companies and brands in India

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Amul

Amul is part of the Gujarat Cooperative Milk Marketing Federation Limited (GCMMF), which is the biggest organization in the domain of food product marketing in India.

The company procures 13 million liters of milk on a daily basis in the peak period and has 16,117 milk cooperative societies that are based in villages, 3.18 million members who produce milk, and 17 member unions that cover 24 districts. In 2011-12 its aggregate turnover was 2.5 billion US dollars.

Amul chocolates are available in various forms such as the following: * Amul Fruit ‘n’ Nut Chocolate * Amul Bindass * Amul Chocozoo * Amul Fundoo * Amul Milk Chocolate
These are available in several flavors like orange, milk, and chocolate.

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Cadbury

Cadbury was established originally in UK during 1824 by John Cadbury. The company is presently owned by

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