Bvlgari

Only available on StudyMode
  • Download(s) : 45
  • Published : December 1, 2008
Open Document
Text Preview
BVLGARI
Italian jeweler and luxury goods retailer Bulgari (usually written "BVLGARI") is named for its founder, Italian Greek emigrant Sotirios Bulgari. The company was founded in 1884 in Rome, Italy. The current flagship store was opened in 1905 by Sotirio's sons Costantino and Giorgio and the store quickly became a place where the world's rich and famous came for the unique, high quality jewelry designs. Although the company made a name for itself with jewelry. The Bulgaris descend from an ancient family of Greek silversmiths, whose trade began in a small village of Epirus, where Sotirio, the family founder, manufactured precious silver objects. In the late 19th century, Sotirio moved to Italy, and in 1884 he opened his first shop in via Sistina, Rome. In 1905, with the help of his sons, he inaugurated the shop in via Condotti, which is currently still the Bulgari flagship store. After the Second World War marks an important change in the history of Bulgari. Company moved away from the dominant strict rules of the French goldsmith school, and created its own unique style. The inspiration comes from Greek and Roman classicism, with a special take on Italian Renaissance, and the 19th century Roman school of goldsmiths.

PHILOSOPHY
Quality and excellence are the basis of Bulgari’s culture. The corporate philosophy reflects the same commitment within the working environment with the aim of achieving an organization aimed at the full satisfaction of the customer. Excellence for Bulgari means the perfect balance between top quality products and impeccable services worldwide. The concept of Excellence is based on four main points:

- Outstanding Quality;
- Distinctive Style;
- Outstanding Products;
- Customer Delight.

ETHICAL COMITTMENT

The Bulgari Group is aware of the issue of Conflict Diamonds, and takes it very seriously, actively cooperating with its suppliers to prevent conflict diamonds from becoming part of the inventory. Conflict Diamonds are diamonds whose trade funds conflict, civil wars and human rights abuses as well as bloody conflicts in Africa. Conflict Diamonds have also been used by terrorists groups to finance their activities and for money laundering purposes.

PRODUCT

Bvlgari is one of the global players in the luxury market.
Bvlgari S.p.A. is the parent company and the owner of the brand name. Bvlgari is multibusiness organization. It is a recognized luxury brand, that markets several product lines including watches, fragrances, accessories and hotels. Jewelry

Jewelry Collections includes a beautifully unique and precious Collections, featuring different rings, sparkling diamond earrings, pendants, bracelets and necklaces. Watches

Bvlgari watches have been producing watches since the 1940's and its success is largely due to an understanding that the evolution of style must follow changes in times, tastes and habits. All Bvlgari watches are created at Bvlgari Time in Neuchâtel, Switzerland. Accessories

Handbags, eyewears, belts & leather bracelets, ties and scarves. Perfume
fragrances. Bvlgari created a collection of perfumes that are equally as luxurious. Blending the contemporary with the classic, in bottles that are works of art, Bvlgari fragrances are modern-day gems. Hotels/resorts

Milan
Bali
Bvlgari hotel in milan links contemporary design with comfort. Situated in Milan’s most stylish area. It is an unexpected oasis of exclusive tranquility immersed in the frenzy of the city center. It contains beautiful restaurants, spa and landscape. Bvlgari resort in Bali

Resort have an exclusive and intimate setting for guests seeking the ultimate in privacy and luxury.

PRICE
Bvlgari jewelry has high prices because of that they are luxurious products, watches and accessories are expensive too. But there are low prices on Bvlgari quality perfume. PLACE
Bvlgari operates in the world with:
- 41 Companies in 22 Countries;
- 194 Stores in 38 Countries located in the most...
tracking img