Burberry Essay
Burberry
Established in 1856, Burberry is a worldwide luxurious brand with a unique English personality. The brand has manufactured a notoriety for craftsmanship, development and outline. Since the development of gabardine by Thomas Burberry more than 150 years back, outerwear has been at the centre of the business, and remains so today best communicated through the notable Burberry trench coat, according to Burberry Group Overview (2014).
Economic Factors
The financial downturn influenced the level of buyer spending on optional high-end things. Expanded territorial rivalry by other universal and additionally neighbourhood brands. Consumers who buy items while voyaging either abroad or locally create a critical extent of the Bunch's deals. …show more content…
All inclusive perceived symbol portfolio: the trench coat, trademark check and Prorsum horse logo. Burberry stores are among the best vehicles to impart the full brand message to purchasers.
Weaknesses
Weak efficiency: Burberry's stock turnover (2.2) is low contrasted with industry models (4.04). For a style mark that has cyclical interest, it is critical to turn over design styles sufficiently quick to meet patterns. A low turnover is an evidence of feeble effectiveness. Maybe its accentuation on outerwear has restricted importance amid summery months, creating slower stock turnover.
Burberry has today reported a strong financial performance for FY 2014. Retail, wholesale and digital initiatives have delivered a 17% increase in revenue to £2,330m, with adjusted profit before tax up 8% to £461m and reported profit before tax up 27%. Christopher Bailey (2015), chief executive, said: "We're pleased to report a strong performance over this important period, during which our teams worked tirelessly to bring the very best of the brand to the customer in our stores and …show more content…
Preliminary Results Centre. [online] Available at: http://www.burberryplc.com/investor_relations/results_and_presentations/preliminary_results_centre [Accessed 29 Jan. 2015].
Burberryplc.com, (2015). Board & Board Committees. [online] Available at: http://www.burberryplc.com/investor_relations/corporate_governance/board-and-board-committees [Accessed 26 Jan. 2015].
Burberryplc.com, (2015). Dividends. [online] Available at: http://www.burberryplc.com/investor_relations/shareholder_information/dividends [Accessed 29 Jan. 2015].
Burberryplc.com, (2015). Group Overview. [online] Available at: http://www.burberryplc.com/about_burberry/group-overview [Accessed 25 Jan. 2015].
Economicsonline.co.uk, (2015). Oligopoly. [online] Available at: http://www.economicsonline.co.uk/Business_economics/Oligopoly.html [Accessed 20 Jan. 2015].
euronews, (2015). Burberry says ‘tough trading’ and forex issues pulled down profit. [online] Available at: http://www.euronews.com/2014/11/12/burberry-says-tough-trading-and-forex-issues-pulled-down-profit/ [Accessed 31 Jan.
Established in 1856, Burberry is a worldwide luxurious brand with a unique English personality. The brand has manufactured a notoriety for craftsmanship, development and outline. Since the development of gabardine by Thomas Burberry more than 150 years back, outerwear has been at the centre of the business, and remains so today best communicated through the notable Burberry trench coat, according to Burberry Group Overview (2014).
Economic Factors
The financial downturn influenced the level of buyer spending on optional high-end things. Expanded territorial rivalry by other universal and additionally neighbourhood brands. Consumers who buy items while voyaging either abroad or locally create a critical extent of the Bunch's deals. …show more content…
All inclusive perceived symbol portfolio: the trench coat, trademark check and Prorsum horse logo. Burberry stores are among the best vehicles to impart the full brand message to purchasers.
Weaknesses
Weak efficiency: Burberry's stock turnover (2.2) is low contrasted with industry models (4.04). For a style mark that has cyclical interest, it is critical to turn over design styles sufficiently quick to meet patterns. A low turnover is an evidence of feeble effectiveness. Maybe its accentuation on outerwear has restricted importance amid summery months, creating slower stock turnover.
Burberry has today reported a strong financial performance for FY 2014. Retail, wholesale and digital initiatives have delivered a 17% increase in revenue to £2,330m, with adjusted profit before tax up 8% to £461m and reported profit before tax up 27%. Christopher Bailey (2015), chief executive, said: "We're pleased to report a strong performance over this important period, during which our teams worked tirelessly to bring the very best of the brand to the customer in our stores and …show more content…
Preliminary Results Centre. [online] Available at: http://www.burberryplc.com/investor_relations/results_and_presentations/preliminary_results_centre [Accessed 29 Jan. 2015].
Burberryplc.com, (2015). Board & Board Committees. [online] Available at: http://www.burberryplc.com/investor_relations/corporate_governance/board-and-board-committees [Accessed 26 Jan. 2015].
Burberryplc.com, (2015). Dividends. [online] Available at: http://www.burberryplc.com/investor_relations/shareholder_information/dividends [Accessed 29 Jan. 2015].
Burberryplc.com, (2015). Group Overview. [online] Available at: http://www.burberryplc.com/about_burberry/group-overview [Accessed 25 Jan. 2015].
Economicsonline.co.uk, (2015). Oligopoly. [online] Available at: http://www.economicsonline.co.uk/Business_economics/Oligopoly.html [Accessed 20 Jan. 2015].
euronews, (2015). Burberry says ‘tough trading’ and forex issues pulled down profit. [online] Available at: http://www.euronews.com/2014/11/12/burberry-says-tough-trading-and-forex-issues-pulled-down-profit/ [Accessed 31 Jan.