TABLE OF CONTENTS
BOSTON CONSULTING GROUP BCG MATRIX
STRATEGIC PLAN FOR GLOBAL TECH CORPORATION
RESOLVING ISSUES DURING PLANNING PROCES
Global Tech Corporation is a leading telecom provider in Pakistan providing telecommunication and data network services to the country. It is a privately owned company which acquired a GSM license in 2005 and started it’s commercial operations on 01 January 2006.In Q2 2012 it reported a subscriber’s base of 1.9 million with it’s market’s share standing at 22% making it the third biggest telecom provider in the country. The company is headquartered in the capital of Pakistan i.e. Islamabad but it also has five regional offices. One each in Khyber pakhtunhawa (Peshawar), Sind (Karachi) and Baluchistan (Quetta), while two in the biggest province of Pakistan i.e. Punjab in Lahore and Faisalabad respectively. It has plans to open more regional offices thereby reaching to more people. Global tech corporation has become a household name since it’s inception in 2005.It has cornered a vital portion of the market through it’s reliable service and cutting edge technology in a fairly short amount of time. While it’s commercial success and rise to the top are exemplary it has not forgotten it’s duty towards the under privileged .In this regard it has kept true to it’s motto (hand in hand for a better tomorrow).It is running various charitable organisationa (for women, poor children who can’t afford to go to school because of their families’ economic siitutaion and the elderly people of the society).It contributes to these causes through the revenue and profits generated. While it has made substantial financial contributions to the needy, it has addressed the uneducated youth by giving them the necessary skills and tools to provide for themselves and their families rather than depending on the goodwill of others for sustenance. Thus it has set a wonderful example in CSR (corporate social responsibility) for others to follow.This has the earned the corporation considerable goodwill among the masses.
STRATEGIC CONTEXT AND STAKEHOLDER ANALYSIS OF THE ORGANIZATION STRATEGIC CONTEXT
Vision: To become a key player in the communications industry across Asia Pacific and the Middle East, thus bringing Pakistan to the world map in terms of ICT. Mission: To simplify communications in Pakistan by introducing innovative, user friendly and cutting edge technology, while increasing shareholder confidence by keeping to our specified financial targets. Goal: To become the market leader in Pakistan by increasing subscription base from the present 1.9 million to 4 million thus achieving a market share of 35% in five years. Aim: To open more offices in Pakistan and reach out to areas as yet untapped by the competitors. Objectives: The systematic achievement of the following for the fulfillment of the final goal; * Introduction of latest technology from abroad.
* Liaison with local governments and local businesses for opening up of newer office, points of sale and network of dealers. * Hiring of more local expertise.
* Collaborations with local authorities to provide flexible payment solutions (water, electricity, gas, telephone and internet) for existing and newer customers. Strategic intent: To become the market leader in Pakistan by capturing the vital customer base of the existing top two market leaders. This is to be achieved by swift and timely launch of technology and special offers. Launch of unique loyalty programs and cheaper startup packages to give competitors a run for their money while consolidating our position in the process.
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