Business planning

Topics: Kazakhstan, Kazakhs, Liability Pages: 17 (2816 words) Published: April 4, 2014


JSC «Kazakh-British Technical University»
Business School
Department of “Management and Social Sciences”

Project Report

Topic:Linguistic educational centre “Otan”
Discipline:Business Planning
Team Number:7
team member 1:Mukatayeva Almira
Term:Fall 2013
Instructor’s full name:Dr. Alex Mosesov

Almaty, 2013

CONTENT
1. Summary…………………………………………………………………………………………………3 2. Business overview…………………………………………………………………………………..3-7 2.1 Description of the business………………………………………………………………………...3 2.2 Products & services…………………………………………………………………………...…….3 2.3 Major players (suppliers, distributors, clients)………………………………………………..…..3 2.4 Nature of the industry………………………………………………………………………….……3 2.5 Trends in the industry…………………………………………………………………………….3-4 2.6 Government regulations………………………………………………………………………….4-5 2.7 Major political, economic, social and technology factors (PEST analysis)……………………5 2.8 Market trends and strategy…………………………………………………………………………6 2.9 Pricing………………………………………………………………………………………………...6 2.10 Competitors and type of competition……………………………………………………..6 2.11 Competitors' strengths and weaknesses…………………………………………………6 2.12 Competitive advantage (SWOT analysis)……………………………………………...6-7 3. Sales & Marketing Plan……………………………………………………………………………...7 3.1. Customers…………………………………………………………………………………………..7 3.2. Market segment…………………………………………………………………………………….7 3.3. Sales projections……………………………………………………………………………………7 3.4. Pricing……………………………………………………………………………………………..7-8 3.5. Advertising & promotion……………………………………………………………………………8 3.6. Customer service policy……………………………………………………………………………8 4. Operating plan…………………………………………………………………………………………8 4.1 The legal form of ownership………………………………………………………………………..8 4.2 Business location & requirements / advantages / lease details………………………………..9 4.3 Equipment / technology / R&D / environmental aspects………………………………………..9 5. Human Resources Plan……………………………………………………………………………..10 5.1 Team entity…………………………………………………………………………………………10 5.2 Key employees and policy………………………………………………………………………..10 6. Action Plan………………………………………………………………………………………..10-11 6.1 Action Plan & Timetable (Gantt Chart)………………………………………………………….11 7. Sources of Funding………………………………………………………………………………….11 7.1 Based on Appendix Information………………………………………………………………….11 8. Risk Analysis………………………………………………………………………………………….11 8.3 Nature and sources of risks………………………………………………………………......11-12 8.4 Strategies for managing risks……………………………………………………………………12 9. Appendix: Financial Plan………………………………………………………………………..13-14

Summary
“Otan” supports and implements the vision of the program “Kazakhstan 2030” about the development of the native language and traditionally based intellectual education among growing young generation. Referring to the main national program “Kazakhstan 2030” there is extreme need of such center, where young generation will learn the national language and Kazakh traditions. It will be the first linguistic school in the educational market, which give complex package of services oriented in saving national entity. Vision: to learn young generation the national language and Kazakh entity. Mission: We open linguistic educational centre

Objectives:
growing number of students and children
after completing one level we expect 100% of effectiveness and efficiency profit margin more than 60%
become the leader in the educational sphere as a linguistic centre

2. Business overview, strategy and environment

2.1 Description of the business
The basis of the linguistic educational centre offers the service of professional tutors, educated curators, who organize groups according to level of knowledge not only of Kazakh language, but also of traditions and main historical events of our nation and historians, the main purpose of whom will enlarge the basic knowledge of students and impart them civic position and respect to traditions. One of the services, which will be provided, is team...
Continue Reading

Please join StudyMode to read the full document

You May Also Find These Documents Helpful

  • Contingency Planning for a Healthcare Provider Essay
  • The Business Continuity Plan: the 911 for the Business Essay
  • Business Impact Analysis Essay
  • Disaster Planning and Emergency Response Essay
  • Essay on Report on Continuity Planning Overview
  • Disaster Recovery Planning Essay
  • Essay on Business Impact Analysis
  • Essay about Business Continuity and Disaster Recovery

Become a StudyMode Member

Sign Up - It's Free