Business planning
JSC «Kazakh-British Technical University»
Business School
Department of “Management and Social Sciences”
Project Report
Topic: Linguistic educational centre “Otan”
Discipline: Business Planning
Team Number: 7 team member 1: Mukatayeva Almira
Term: Fall 2013
Instructor’s full name: Dr. Alex Mosesov
Almaty, 2013
CONTENT
1. Summary…………………………………………………………………………………………………3
2. Business overview…………………………………………………………………………………..3-7
2.1 Description of the business………………………………………………………………………...3
2.2 Products & services…………………………………………………………………………...…….3
2.3 Major players (suppliers, distributors, clients)………………………………………………..…..3
2.4 Nature of the industry………………………………………………………………………….……3
2.5 Trends in the industry…………………………………………………………………………….3-4
2.6 Government regulations………………………………………………………………………….4-5
2.7 Major political, economic, social and technology factors (PEST analysis)……………………5
2.8 Market trends and strategy…………………………………………………………………………6
2.9 Pricing………………………………………………………………………………………………...6
2.10 Competitors and type of competition……………………………………………………..6
2.11 Competitors' strengths and weaknesses…………………………………………………6
2.12 Competitive advantage (SWOT analysis)……………………………………………...6-7
3. Sales & Marketing Plan……………………………………………………………………………...7
3.1. Customers…………………………………………………………………………………………..7
3.2. Market segment…………………………………………………………………………………….7
3.3. Sales projections……………………………………………………………………………………7
3.4. Pricing……………………………………………………………………………………………..7-8
3.5. Advertising & promotion……………………………………………………………………………8
3.6. Customer service policy……………………………………………………………………………8
4. Operating plan…………………………………………………………………………………………8
4.1 The legal form of ownership………………………………………………………………………..8
4.2 Business location & requirements / advantages / lease details………………………………..9
4.3 Equipment / technology / R&D / environmental aspects………………………………………..9
5. Human Resources
Business School
Department of “Management and Social Sciences”
Project Report
Topic: Linguistic educational centre “Otan”
Discipline: Business Planning
Team Number: 7 team member 1: Mukatayeva Almira
Term: Fall 2013
Instructor’s full name: Dr. Alex Mosesov
Almaty, 2013
CONTENT
1. Summary…………………………………………………………………………………………………3
2. Business overview…………………………………………………………………………………..3-7
2.1 Description of the business………………………………………………………………………...3
2.2 Products & services…………………………………………………………………………...…….3
2.3 Major players (suppliers, distributors, clients)………………………………………………..…..3
2.4 Nature of the industry………………………………………………………………………….……3
2.5 Trends in the industry…………………………………………………………………………….3-4
2.6 Government regulations………………………………………………………………………….4-5
2.7 Major political, economic, social and technology factors (PEST analysis)……………………5
2.8 Market trends and strategy…………………………………………………………………………6
2.9 Pricing………………………………………………………………………………………………...6
2.10 Competitors and type of competition……………………………………………………..6
2.11 Competitors' strengths and weaknesses…………………………………………………6
2.12 Competitive advantage (SWOT analysis)……………………………………………...6-7
3. Sales & Marketing Plan……………………………………………………………………………...7
3.1. Customers…………………………………………………………………………………………..7
3.2. Market segment…………………………………………………………………………………….7
3.3. Sales projections……………………………………………………………………………………7
3.4. Pricing……………………………………………………………………………………………..7-8
3.5. Advertising & promotion……………………………………………………………………………8
3.6. Customer service policy……………………………………………………………………………8
4. Operating plan…………………………………………………………………………………………8
4.1 The legal form of ownership………………………………………………………………………..8
4.2 Business location & requirements / advantages / lease details………………………………..9
4.3 Equipment / technology / R&D / environmental aspects………………………………………..9
5. Human Resources