Business Plan

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Executive Summary
Karate Kid Restaurant

Karate Kid Restaurant is a company that provide high quality services to its customer. Its flagship at the 4th level of Robinsons Place Manila opened in September 2002. It is an emerging Japanese- American dishes at affordable prices. Karate Kid Restaurant’s vision is to exceed customer expectations by providing exceptional Japanese fast-food experience.

Karate Kid will strive to be a premier local fast food brand in the local marketplace. We want our customers to have the total experience when visiting our outlets and website. Our main focus will be serving high-quality food at a great value.

It provides a unique combination of excellent food at value pricing. Its mission is to: * Inspire people to become valuable partners in pursuit of corporate excellence; * Delight customers with “Japanalo” experience; and * Provide stakeholders an optimum return on their investments.

( Japanalo is a winning dining experience of delectable Japanese food with great value for money)

Karate Kid will provide a combination of excellent food at value pricing, with fun packaging and atmosphere. Karate Kid is the answer to an increasing demand for snack-type fast food, to be consumed while window shopping and walking around inside a shopping mall.

Our main priority is to establish one outlet in a crowded mall, preferably in one of prominent shopping malls in other country. Later, our effort will be a further development of more retail outlets in the surrounding area.

* Objectives
a.) To establish a presence as a successful local fast food outlets and gain a market share in other’s country fast food industry. b.) To make Karate Kid  a destination spot for mall-goers.
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