Business Environment

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Managing Costing & Budgeting

Prepare by:
Raju kumar saha(ID-2012121012)
MD. Ismail Hossain(ID-2012121010)
Najeb Islam(ID-2011421006)

Prepared to:-
Mr. Khwaja Arafat  Abdullah
Co-ordinator and Faculty, School of Business

Submission date: 20.09.2012

Contents

Task 1(LO1.3.1) Explain how market structures determine the pricing and output decisions of Ollo:-…………………………………………………………………………………………………………3.

Task 2: Illustrate the way in which market forces shape organizational responses using a range of examples:-…………………………………………………………………………………………………4

Task 3: Judge how the business and cultural environments shape the behavior of OLLO:-……6 (Task- 4.1) Discuss the significance of international tread to Uk business organization…………9

LO4.2 Analyze the impact of global factors on Uk business organization……............................................................................................................................10

Task4 (LO4.3) Evaluate the impact of polices of the European Union on Uk business organization………………………………………………………………………………………12 Ref……………………………..………………………………………………………………………………………………………………………….13

Task 1(LO1.3.1) Explain how market structures determine the pricing and output decisions of Ollo:- Ollo has launched the wireless internet service in October 2011 in Dhaka, Bangladesh. It offers wireless internet in Bangladesh. Throughout the next several months it will continue to improve its services in Dhaka and will also expand their network throughout the country. The service of Ollo is currently available in the areas of Dhaka marked blue on the map. But Ollo has a plan to cover its network all over Bangladesh within next few years. Ollo will start working within few months for building network coverage in any one division among Shyllet, Chittagong, Barisal and Rangpur based on market potential priority. A proper marketing research requires for the identification of market potential.

Only Dhaka city

Task 2: Illustrate the way in which market forces shape organizational responses using a range of examples:- Determinants of demand of ollo
* Price –If Ollo charges more for their services, their demands will fall. * Substitutes- If competitors raises their prices, Ollo will gain customers who were previously with the competitor. * Complementary products- To get Ollo connection, customers needs to buy Ollo Modem. If the price for their modem rises, then surely low income customers won’t be able to enter their market. * Income- If Ollo's customers income increases, then there are possibilities for their customers to move into packages which offers more speed and usage. * Advertising and social factors- Ollo is still new in the field and it hasn’t yet sponsored on anything yet as Ollo just officially launched on 8th of March. On the other hand, it started advertising anywhere they can reach their targeted customers which is all over Dhaka from the month they started their business. * Demography – All type of people uses internet and Ollo is providing a better package then their competitors. They will be focusing on all types, age, occupations, etc types of customers. * External factors – A person can be interest to use Ollo just because he or she got influenced by their friends. * Derived demand- Since it just officially launched, consumers are getting aware of the product and also, their consumers are rising each and every day. On the other hand, when companies will start getting Ollo products and give them to their employees, their employees will also be using those products even after their office hours.

Factors affecting supply
* Ollo will try its best to sell their modems with their packages because their compititors are doing the same. On the other hand, this will raise their profits as their business expands. * If the prices for modem increase, they would have to also increase the price of their packages and may also...
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