Business
The purpose of this paper is to explain the history, business approaches, management, and marketing of Eastman Kodak and Fujifilm. In addition to, compares and contrasts both corporations approach to management and assesses other management differences that affected the success of Kodak and Fuji film. In addition to, identifies both company’s approach to ethics and social responsibility and the influences of the approach utilized. Also to, recapitulates the extent of management both companies innovate to change market conditions, and provide recommendations regarding a company’s decision-making process to increase market conditions. Finally, recommend three ways any company should build in flexibility to back up its decision-making process in order to adapt to changing market conditions.
Kodak was introduced to the world by George Eastman. With the slogan "you press the button, we do the rest," George Eastman put the first simple camera into the hands of the consumers in 1888 (Kodak, 2013). Kodak is an American multinational imaging and photographic equipment, materials and services company headquartered in Rochester, New York. Kodak controlled the market with new products and processes to make taking pictures easier. Kodak continued to reinvent themselves through images. In fact, today's Kodak is known not only for photography, but also for images used in a variety of leisure, commercial, entertainment and scientific applications (Kodak, 2013). Although, Kodak appeared to be successful, but like other companies they also struggled due to an increasingly digital world. Kodak camera changed the digital market and became a target market for individuals to seize unforgettable moments (Kodak, 2011). In an effort to compete with a competitive economy the company tried many strategies and cost-cutting efforts in recent years; however the company ran short of cash. Kodak’s core business model changed throughout decades from success to bankruptcy. Fujifilm was
Kodak was introduced to the world by George Eastman. With the slogan "you press the button, we do the rest," George Eastman put the first simple camera into the hands of the consumers in 1888 (Kodak, 2013). Kodak is an American multinational imaging and photographic equipment, materials and services company headquartered in Rochester, New York. Kodak controlled the market with new products and processes to make taking pictures easier. Kodak continued to reinvent themselves through images. In fact, today's Kodak is known not only for photography, but also for images used in a variety of leisure, commercial, entertainment and scientific applications (Kodak, 2013). Although, Kodak appeared to be successful, but like other companies they also struggled due to an increasingly digital world. Kodak camera changed the digital market and became a target market for individuals to seize unforgettable moments (Kodak, 2011). In an effort to compete with a competitive economy the company tried many strategies and cost-cutting efforts in recent years; however the company ran short of cash. Kodak’s core business model changed throughout decades from success to bankruptcy. Fujifilm was