Eastman Kodak Case Analysis

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Eastman Kodak
As the photographic market had a significant transformation due to the technology in the last five years, Kodak, one of the leaders in this industry is currently straggling with the transformation and end up losing sales in the traditional photographic market. Moreover, the intense competition in the digital camera market has driven the profit margin to a razor-thin level.

After reading the case and browse through Kodak¡¦s website, I came up with several recommendations that are listed as followed: First, since the cell phone industry has pick up their pace in merging as many technologies as possible, Kodak should capitalize on this precious opportunity and cooperate with major cell phone companies. As Sony-Ericsson is the only cell-phone company that has the expertise in the both markets, Kodak can follow Sony-Ericsson¡¦s footstep; use its expertise in developing a cell phone that has the ability and picture quality of a Kodak digital camera, hopefully, they can capture the remaining market shares.

Second, on Kodak¡¦s website, I have found a new product called ¡§Easyshare one¡¨, It is the first Wi-Fi consumer digital camera in the world. With wireless networking ability, the Easyshare one camera allows you to connect to Kodak¡¦s easyshare gallery and send email picture right from the camera itself. I do believe that if Kodak can focus in elaborating this technology and market it properly, this product could add a new competitive edge to Kodak. Lastly, Easyshare online gallery, the online photo storage that allows consumers not only to store their photo online but also can allow consumers to download their photos to their cell phones. Kodak spend massive amount of investment in developing this feature; however, I believe that Easyshare gallery might not be a long term solution towards Kodak¡¦s situation. Due to there are countless websites that offer the online storage service, and as the cell phone industry are starting to adopt the 3G...
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