Preview

Kodak vs Fugi

Better Essays
Open Document
Open Document
1591 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Kodak vs Fugi
Assignment 1: Kodak and Fujifilm
By: Rufus Wilson
Bus 302
Dr. Gina Zaffino
2/3/2013

Kodak vs. Fujifilm/Management Concepts
Kodak and Fujifilm
Rufus Wilson
Dr. Gina Zaffino
Bus 302
2/02/2013
Kodak, also known as Eastman Kodak was founded in the 1880 's by George Eastman and is currently based out of Rochester, NY. When George Eastman started this company reputation was very important to him. Eastman 's goal was to make photography an everyday affair or as he put it: "to make the camera as convenient as the pencil.” Not only was reputation important to him but so was advertising. Many ads he wrote himself, bringing about their slogan, “you press the button, and we do the rest." Kodak became the world 's first simple camera making photography enjoyable and easy to use for those who weren’t so savvy with cameras. This is a brand known around every country in the world and best known as a multinational corporation.
Kodak is built on four basic principles:
1. Mass production at low cost.
2. International Distribution.
3. Extensive Advertising.
4. A focus on the customer.
His breakdown of this was that mass production is no justifiable without wide distribution. Distribution needs the support of strong advertising. In doing these things this would in turn fulfill the customer’s needs and desires, leading the company towards a road of corporate success. As for his basic principles of business he added the following: 1. Foster growth and development through continuing research; 2. Treat employees in a fair, self-respecting way; 3. Reinvest profits to build and extend the business.
Not only did Eastman focus on satisfying his customers but he also focused on his employees. He believed that his employees should have more than just good wages. With this managerial mindset, he was able to stay ahead. Eastman began to plan for dividends on wages for employees. His first steps were providing a large amount of his own funds, gifting it to all that



Cited: About Fujifilm < http://www.fujifilmusa.com/about/index.html> Article. “Innovations Lead Fujifilm to Two New Technology Awards” 9 October 2012, 3 November 2012. < http://www.fujifilmusa.com/press/news/display_news?newsID=880358> Associated Press. "Eastman Kodak posts 3rd-quarter loss of $312 million as company struggles to survive" Washington Post. 31 October 2012. <http://www.washingtonpost.com/business/technology/eastman-kodak-posts-3rd-quarter-loss-of-312-million-as-company-struggles-to-survive/2012/10/31/f482332e-2384-11e2-92f8-7f9c4daf276a_story.html> History of Kodak <http://www.kodak.com/ek/US/en/Our_Company/History_of_Kodak/George_Eastman.htm> Kana Inagaki. “Fujifilm Thrived by Changing Focus” The Wall Street Journal.1 January 2012, 3 November 2012. <http://online.wsj.com/article/SB10001424052970203750404577170481473958516.html>

You May Also Find These Documents Helpful

  • Good Essays

    Kodak Case Study

    • 2422 Words
    • 10 Pages

    From the start, the Eastman Kodak company had many distinct advantages. After the invention of the silver halide photographic film, Kodak had a step ahead of any other company during its time. In 1888 Kodak developed a camera which was portable and George Eastman was able to revolutionize the photography industry. He patented his invention and began a journey on developing more advanced photographic technology toward the future of the company. Kodak had a distinctive competency over its competition because of the operations of its business. This helped lead the Kodak Company toward the continuous growth of their business. During the 1970’s-1980’s Kodak encountered problems with revenue and became aware of competition which was rapidly threatening the survival of their business. Kodak began to realize that drastic changes in the structure of the company and the technology of their products would be vital toward success of the Kodak brand. Kodak began restructuring their company with the help of key people and began another journey toward being the top maker of photographic equipment and accessories. The introduction of digital technology would prove to either break or help the Kodak Company.…

    • 2422 Words
    • 10 Pages
    Good Essays
  • Satisfactory Essays

    Access articles about the history, business approaches, management, and marketing of Eastman Kodak and Fujifilm. Eastman Kodak has been a developer and pioneer of photographic films for over 130 years. Although it invented the digital camera, the company was unprepared for the rapid changes in new technologies and filed for bankruptcy protection in January 2012. Fujifilm, a Japanese competitor, on the other hand, has been successful in the U.S. and global markets.…

    • 397 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    One way Andrew Carnegie managed his steel business was by focusing on costs. While his competitors focused on how much money they were going to make in the end, Carnegie paid attention to lowering costs as much as possible. For example, one philosophy he worked by was, “‘Watch the costs and the profits will take care of themselves’” (Livesay 111). He felt that if he lowered the cost of manufacturing steel, the profits will follow. This is a very risky way of thinking for most people. A lot of the time profits do not always follow, but they did in Carnegie’s case. One way of guaranteeing that profits would always follow was to keep customers buying his products. Carnegie knew how to keep customers coming, because even “when supposedly no customers existed…he made them yield a profit” (Livesay 120). Andrew Carnegie continued to make a profit during difficult economic times, because…

    • 1058 Words
    • 5 Pages
    Good Essays
  • Satisfactory Essays

    1. Why did Kathy Hudson make such a major change in IS resource management at Kodak? What factors contributed to her decision to outsource data center, telecommunications, and PC services to IBM, DEC, and BusinessLand?…

    • 333 Words
    • 1 Page
    Satisfactory Essays
  • Better Essays

    A New Strategy for Kodak

    • 1669 Words
    • 7 Pages

    Jing, S. (2013, September 7). Kodak, back from Bankruptcy, With New Sales Strategy. China Daily.…

    • 1669 Words
    • 7 Pages
    Better Essays
  • Powerful Essays

    Kodak vs. Fujifilm

    • 1841 Words
    • 8 Pages

    George Eastman founded Eastman Kodak Co. in 1888. Mr. Eastman developed the first simple camera that could be used by consumers. Mr. Eastman was a high school dropout and came from a poor childhood background. His gift with business however lied within organization and management, and his inventive mind helped him become a successful entrepreneur while in his twenties. Mr. Eastman had changed the development of film from glass plates to a flexible film. He believed that most photography business’s would jump at the opportunity to use the lighter easier to use cameras and film but he soon found out that was not the case. In order to have his business grow he realized that he needed to reach the general public not just the large photography firms. George Eastman’s first slogan “You press the button, we do the rest.” Helped him become recognized with in a year (Eastman Kodak Company 2012).…

    • 1841 Words
    • 8 Pages
    Powerful Essays
  • Good Essays

    Team D has chosen to look into whether or not should Pear Inc. should start putting their resources into either Laptops or tablet electronic devices. Putting resources into a venture that may or not pan out could be detrimental to that same company. As an example; Kodak and their choice not to expand into digital, something they created, and stay the course with their polyurethane film (Mui, 2012).In the end the choice the public made was to go to digital and have the image saved for ever instead of the inevitable fading of pictures and the breakdown of the film making Kodak play catchup.…

    • 846 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Kodak vs. Fujifilm

    • 1115 Words
    • 5 Pages

    Eastman Kodak which, is headquartered in Rochester, NY was founded in by George Eastman, who patented photographic film which were stored into a roll in 1884. The first roll film cameras that this company produced were called Kodak. The cameras became so successful the “Kodak” word was incorporated into the name in 1892. By 1900 he had perfected the first camera which was called the “Brownie” to take advantage of his invention. George Eastman, coined the famous slogan “You press the button, we do the rest.” In most of the 20th Century this slogan came to define Kodak. By 1902, Kodak established a British Head Office in London. Eastman built a foundation of his business on four basic principles; mass production, international distribution, extensive advertising, and focus. Eastman believed that all four of these principles being closely related. Mass production could not be justified without wide distribution. Distribution needed the support of strong advertising from beginning he imbued the company with the conviction that fulfilling customer needs and desires is the only road to success. Eastman added three policies with his four basic principles:…

    • 1115 Words
    • 5 Pages
    Good Essays
  • Good Essays

    Eastman Kodak Resources

    • 782 Words
    • 4 Pages

    Eastman Kodak’s brand name speaks for its self. It is one of the most recognizable brand names in the country. Use this to the advantage of the company.…

    • 782 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Kodak’s business was based on the famous ‘razor-blade’ model where they would sell cameras cheaply and make huge profit margins on the consumables, the films. This model so deeply rooted in Kodak’s company culture that it didn’t see itself as something else than a film-making company, Kodak was still in the film business and not in the imaging business. Kodak’s critical issue was in failing to change its business strategy to capitalize off the new technology.…

    • 852 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    Polaroid Strategy

    • 689 Words
    • 3 Pages

    For quite some time, Polaroid’s company focus was instant cameras. They were a hit, as many could see their pictures immediately. Further, the catchy song lyrics “Shake it like a Polaroid Picture” helped spread the brand name to multiple populations. As digital cameras became popular over time, Polaroid lost concentration on their main selling point: instant photography. However, Polaroid believes that this new decade is the time to recreate their instant cameras with a revised mission and fresh set of values and visions.…

    • 689 Words
    • 3 Pages
    Satisfactory Essays
  • Powerful Essays

    Kodak is in direct competition with Fuji for global dominance in the world photographic market. A cause of concern for Kodak is that while Fuji has only 11% of the market share in the US, globally, it is 50% the size of Kodak. Also, Fuji & Polaroid are also growing in the US at 15% annually whereas Kodak only grew at 3%.…

    • 2491 Words
    • 10 Pages
    Powerful Essays
  • Satisfactory Essays

    The article is named Camera, laptop, action: the new golden age of documentary is basically talk about with the technology development, the high-end digital camera and laptop are cheaper than before so that it gives more chances for people who only have low-budget film or documentary. Also, documentaries are “real life does often turn out to be a hell of a lot strange than anything you could make up” (O’Hagan 4).…

    • 739 Words
    • 3 Pages
    Satisfactory Essays
  • Powerful Essays

    Fuji Photo Film Corporation is a Japanese company founded in 1934, with the intent of being the first Japanese producer of photographic films. The company modify its name to Fujifilm Holdings Corporation in 2006 as the respond to the corporate strategic transformation. Today, the company has a market brand in multinational photography. Imaging solutions such as optical devices, photography equipment, supplies and services are just one section of the company…

    • 1449 Words
    • 6 Pages
    Powerful Essays
  • Good Essays

    article looked mostly at Kodak, since it is the news: an iconic American powerhouse lies at…

    • 1379 Words
    • 6 Pages
    Good Essays

Related Topics