Bus 508

Topics: Business, Marketing, Social media marketing Pages: 27 (5882 words) Published: November 26, 2013
Examines the functions and processes within a business enterprise and key factors affecting productivity. Reviews the dynamics of the business operating environment both internal and external, factors affecting competition, and considerations for global operations. Provides a conceptual base for managers to assess and enhance strategic performance in a business organization through the integration of the core business functions, effective resource management, and sound leadership. INSTRUCTIONAL MATERIALS

Required Resources
Boone, L. E. & Kurtz, D. L. (2012 Update). Contemporary business (14th ed.). Hoboken, NJ: John Wiley & Sons.

WileyPLUS access code. Note: Students are emailed a registration code for this product when they purchase new course materials from MBS Direct Bookstore, located at http://bookstore.mbsdirect.net/strayer.htm. Students access WileyPlus through the online learning platform, Blackboard. The Blackboard course shell is integrated with WileyPlus. Supplemental Resources

Arndt, M., Einhorn, B., & Culpan, T. (2010). The 50 most innovative companies. BusinessWeek, 4174, 34-40.

Barett, P. (2010). The Wall Street reform fight we really need. BusinessWeek, 4174, 18-20.

Drucker, P. (1985). Entrepreneurial strategies. California Management Review, 27(2), 9-25.

Miller, R. (2010). The new normal vs. the new mix. BusinessWeek, 4171, 19. COURSE LEARNING OUTCOMES
1. Examine the private enterprise systems, drivers of change on the system, ethical and social responsibilities of business, and the requirements for success in today’s business environment. 2. Analyze the factors that drive supply and demand, different types of market structures in a free enterprise system, and factors of stability in a nation’s economy. 3. Formulate competitive market entry strategies based on analysis of global markets. 4. Evaluate the different forms of business ownership to determine the optimal structure in different scenarios and the process for a business start-up. 5. Analyze business plans based on an analysis of domestic and global operating environments, market dynamics, and electronic and internal capabilities. 6. Apply the four functions of management and effective decision making to efficiently utilize resources and achieve organizational goals. 7. Integrate the core human resource management functions and considerations into viable recommendations to meet the organization’s operating requirements. 8. Examine team concepts and effective communication in the workplace. 9. Analyze a firm’s operations management and make recommendations to enhance quality and increase productivity. 10. Apply the core marketing concepts and marketing orientation to develop viable marketing strategies that fit a variety of market environments, domestic and international. 11. Analyze information technology applications and the application of decision support systems to gain a competitive advantage and more effectively control operations. 12. Analyze the components of the basic financial statements, and conduct trend and ratio analysis to assess a firm’s financial performance. 13. Examine the components of the financial system including markets, financial institutions, the Federal Reserve, and laws and regulations. 14. Evaluate the sources of short-term and long-term financing to identify the effective use and associated risks of these sources in managing working capital and in capital budgeting. 15. Use technology and information resources to research issues in contemporary business. 16. Write clearly and concisely about contemporary business using proper writing mechanics.

The standard requirement for a 4.5 credit hour course is for students to spend 13.5 hours in weekly work. This includes preparation, activities, and evaluation regardless of delivery mode. Week
Preparation, Activities, and Evaluation
Oct 11
Chapter 1: The Changing Face of Business
Chapter 2:...
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