Bus 3302 Consumer Behavior Paper
University of the People
BUS 3302 Consumer Behavior
Written Assignment Unit 3
Focus group about mass transit in my small town and its outskirts.
I decided to conduct this qualitative research, specifically focus group, on public transportation in the area where I live, it is a small town with population of 35,000. There are three participants: first is male 43 years old, married with two children, employed on a local metal factory as machine operator with an average wage about 2.5 thousand US dollars, second is a female 67 years old, widow, pensioner (not employed) with low income (700 US dollars) from National Security, third member of the group is a male 21 years old student, he is not married living with his parents and partially employed. …show more content…
Another vital criterion is that the sample might be representative of the population and similar on the most relevant background variables like geography, age, gender, financial status etc. Represented focus group is a good sample of the population in this area.
In order to conduct the research, list of questions was created and the participants were gathered together. Before listing the questions I would like to underline that the small sample of this focus group (only 3 members) cannot provide exact information, which may be a core of the future quantitate research. The questions:
1. Do you using public transport?
2. What kind of public transport do you use bus/train?
3. Is timetable of transportation is suit for your purposes?
4. Is timetable precise?
5. Is the nearest bus station is located far from your home?
6. How do you get to the nearest airport?
7. Are ticket prices are affordable for
BUS 3302 Consumer Behavior
Written Assignment Unit 3
Focus group about mass transit in my small town and its outskirts.
I decided to conduct this qualitative research, specifically focus group, on public transportation in the area where I live, it is a small town with population of 35,000. There are three participants: first is male 43 years old, married with two children, employed on a local metal factory as machine operator with an average wage about 2.5 thousand US dollars, second is a female 67 years old, widow, pensioner (not employed) with low income (700 US dollars) from National Security, third member of the group is a male 21 years old student, he is not married living with his parents and partially employed. …show more content…
Another vital criterion is that the sample might be representative of the population and similar on the most relevant background variables like geography, age, gender, financial status etc. Represented focus group is a good sample of the population in this area.
In order to conduct the research, list of questions was created and the participants were gathered together. Before listing the questions I would like to underline that the small sample of this focus group (only 3 members) cannot provide exact information, which may be a core of the future quantitate research. The questions:
1. Do you using public transport?
2. What kind of public transport do you use bus/train?
3. Is timetable of transportation is suit for your purposes?
4. Is timetable precise?
5. Is the nearest bus station is located far from your home?
6. How do you get to the nearest airport?
7. Are ticket prices are affordable for