CONCLUSIONS OF THE PROJECT
After the exploratory and descriptive research methods that we did in this project which include: Interviews, Focus group, observations and surveys; we can obtain as conclusions that: * TELESHOP is a brand well known in the market m but unfortunately it has loose demand the
We are not saying that TELESHOP don’t sell any more but we think that if TELESHOP innovates more in the line of its products, they are going to have more Also people suggest more variety of stamps designs, also they think that a brand as Teleshop should not take over a single market which in this case would be children, and for this the best solution is to create new designs to attract attention of youth and adults. All people agree in paying an additional price if TELESHOP makes a change in its products. They consider that a good product deserves a higher price. If Teleshop offer better quality, design and service, they will have more acceptation in the market, because the people are willing pay for a product that really is the best for them.
We can say as a conclusion that the most important factors at the moment of buying a t-shirt with a stamp is the quality and also the price, because the better the quality of the t-shirt, the people will be willing to pay more. they think that TELESHOP have to improve the customer service and innovate the designs of its stamps and the models of t-shirts All people agree in paying an additional price if TELESHOP makes a change in its products. They consider that a good product deserves a higher price.
Finally we got some suggestions for TELESHOP like making new designs of stamps and models of t-shirts; also they can give more variety of things in which the people can stamp for example caps and bags. The publicity is another suggestion in order to give information about the brand to the possible customers. If the brand do all these changes it could increase the demand in the market and have a better market...
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