WRITTEN REPORT GARDEN SUPPLIES PART 2
Plan Market Research Assessment 2
Introduction
This Project scope “Regain” has been designed to involve all stakeholders of D.A. Garden Supplies so that all aspects of the business can be be analysed through collecting invaluable information and data by the research methods below. Our aim is to identify the cause of the problem that the business is going through right now so that future marketing can be targeted accordingly for positive results. With proper research and strategic planning, D.A. Garden Supplies should be able to recover its lost and on its way to a successful future.
Preliminary project scope
Project name: Regain
Project Owner: Even Tan
Sponsor: D.A. Garden Supplies
Stakeholder: David and Alison
Required resources, sample size and research assistance
Resources required for the scope research will include human, financial and physical resources. These will be required for each type of data collection as follows:
Focus Group – This is a small group of customers in a discussion to focus on the main thought of cause to the problem, the competition. Could be held in the lunch room over a 1 hour period. An external marketing professional would need to be hired to conduct the focus group and 6 participants from the target market would also be required for the discussion. Physical resources required are pens, paper, tea and coffee, brochures of competition and light refreshments. Overall cost including preparation of the focus group would be $550.
Survey – After the focus group has taken place the survey can be developed from the data collected. The 5 min survey could be conducted at the local shopping centre focused on surveying a minimum of 30 to 60 people from the target market over a 6 hour period. An external interviewing professional would need to be hired to conduct the survey and briefed on who to approach and what to say. Physical resources required include surveys, pens, clipboard and a bag to store completed surveys. Overall cost including
Introduction
This Project scope “Regain” has been designed to involve all stakeholders of D.A. Garden Supplies so that all aspects of the business can be be analysed through collecting invaluable information and data by the research methods below. Our aim is to identify the cause of the problem that the business is going through right now so that future marketing can be targeted accordingly for positive results. With proper research and strategic planning, D.A. Garden Supplies should be able to recover its lost and on its way to a successful future.
Preliminary project scope
Project name: Regain
Project Owner: Even Tan
Sponsor: D.A. Garden Supplies
Stakeholder: David and Alison
Required resources, sample size and research assistance
Resources required for the scope research will include human, financial and physical resources. These will be required for each type of data collection as follows:
Focus Group – This is a small group of customers in a discussion to focus on the main thought of cause to the problem, the competition. Could be held in the lunch room over a 1 hour period. An external marketing professional would need to be hired to conduct the focus group and 6 participants from the target market would also be required for the discussion. Physical resources required are pens, paper, tea and coffee, brochures of competition and light refreshments. Overall cost including preparation of the focus group would be $550.
Survey – After the focus group has taken place the survey can be developed from the data collected. The 5 min survey could be conducted at the local shopping centre focused on surveying a minimum of 30 to 60 people from the target market over a 6 hour period. An external interviewing professional would need to be hired to conduct the survey and briefed on who to approach and what to say. Physical resources required include surveys, pens, clipboard and a bag to store completed surveys. Overall cost including