Quimby and her team had the right ideas to get to the $8 million dollar mark. She constantly pruned her product line keeping the best sellers at the forefront while innovating and creating new products to keep competitive. The problem is that even though the manufacturing business has been successful for Burt’s Bees, it is very competitive and there are major players in the market that will be tough to overcome. There are a couple approaches that they can take: they can pump more money in research and development and try to grow the already successful manufacturing business, or they can reset their focus on different markets, such as retail. The answer is probably found in a mixture of both, though in order to grow the company to $25 million and beyond, innovative ideas will need to be developed and implemented. …show more content…
The beginning of her experiment didn’t seem too promising since she worked 10 hours in a retail store and sold $400 of merchandise, while her VP of Marketing sold $30,000 of merchandise in 15 minutes on QVC. Though it doesn’t put the nail in the coffin for opening retail stores, this example does give ideas as to where Burt’s Bees should be