Burma Shave Case Study

Burma Shave was introduced in 1925 founded by Clinton Odell, and Dollar shave began their operations in 2011 founded by Mark Levine and Michael Dubin. They are both of a line of shaving products. However, there are different things when it comes to commercial their products. Burma Shave used unique marketing technique by rhyming stanzas on sequences of interstates throughout America from the 1920s through the 1960s. There signs could see everywhere. Signs were placed at intervals along the road showing a line of a 4-part rhyme. It was a brilliant idea at the time because America in the 1930s was torn by the Great Depression. It can brighten people’s sprit with cheerful and powerful rhymes in the countryside. The signs continued to bring success and became more and more humorous. With the roads got better and cars got faster, the size of the signs and the distance between them had to be increased. The signs helped make long journeys more entertaining, and
Dollar Shave Club made a video that was incredibly funny and was quite different than other video ads. It could be shared through almost 20,000,000 viewers, and a new company born in the process. Their title “Our Blades Are Fucking Great” could grab audience’s attention, too. They used the way how to wield humor to attract attention for their marketing. The CEO Michael Dubin said "People tend to remember things when they're musically presented, and comedy is a form of music," "When you're launching a new business and sharing a new idea, if you can get people to remember it, there's obviously a better chance at success." In the first 48 hours after the video debuted on YouTube, some 12,000 people signed up for the service. Aside from some Google ads, there has been no other marketing. Dubin refuses to reveal details in advance, but there's a good chance it's going to be success their