BurgerKing
BURGER KING
1. Describe the company’s profile. Identify the industry that the firm is operating in. Carry out an internal analysis of the firm (organization audit) using a range of sources and producing a reference list. P2.1, M2
The American Burger King Worldwide Holdings Inc. is a global franchising company operating in the fast food industry. Burger King is a well known brand all over the world. It is the second largest fast food burger chain with their main product being hamburgers.
Originally founded in 1954 by Keith Kramer and Matthew Burns, but was subsequently acquired by two franchisees, James McLamore and David Edgerton. The first restaurant was opened on December 4th in 1954 in Miami, Florida, under the name “Insta Burger King”.
The concept was already then and has stayed the same from the beginning, flame roasted beef with fresh ingredients in a bun.
Their bestseller the “whopper” was first sold in 1957.
Over the past 50 years the firm has had numerous owners. In the past 25 years alone, the company has seen 13 CEOs. Despite of the lack of long-term ownership, constant management turnover, and inconsistent strategy, the company managed to grow into the world’s second largest fast food burger chain, with over 13000 restaurants operating in 80 countries, which speaks to the strength and resilience of the business. New owners restructured the company.
Since 2010, when the company was acquired by 3G Capital, the index has increased by more than 50% and Burger King became Burger King Holdings (BKH). The new owners modified the company’s structure and started to improve its marketing plans to be more profitable. When BKH partnered with Justice Holdings in around 2012 it dissolved and formed a new publicly listed entity Burger King Worldwide Holdings, Inc. (“BKWH”).
Today 3G Capital owns over 70% of Burger King´s stakes. 92% in the company is franchised and only the 8% left is owned by the company. The plan is to refranchise it all and
1. Describe the company’s profile. Identify the industry that the firm is operating in. Carry out an internal analysis of the firm (organization audit) using a range of sources and producing a reference list. P2.1, M2
The American Burger King Worldwide Holdings Inc. is a global franchising company operating in the fast food industry. Burger King is a well known brand all over the world. It is the second largest fast food burger chain with their main product being hamburgers.
Originally founded in 1954 by Keith Kramer and Matthew Burns, but was subsequently acquired by two franchisees, James McLamore and David Edgerton. The first restaurant was opened on December 4th in 1954 in Miami, Florida, under the name “Insta Burger King”.
The concept was already then and has stayed the same from the beginning, flame roasted beef with fresh ingredients in a bun.
Their bestseller the “whopper” was first sold in 1957.
Over the past 50 years the firm has had numerous owners. In the past 25 years alone, the company has seen 13 CEOs. Despite of the lack of long-term ownership, constant management turnover, and inconsistent strategy, the company managed to grow into the world’s second largest fast food burger chain, with over 13000 restaurants operating in 80 countries, which speaks to the strength and resilience of the business. New owners restructured the company.
Since 2010, when the company was acquired by 3G Capital, the index has increased by more than 50% and Burger King became Burger King Holdings (BKH). The new owners modified the company’s structure and started to improve its marketing plans to be more profitable. When BKH partnered with Justice Holdings in around 2012 it dissolved and formed a new publicly listed entity Burger King Worldwide Holdings, Inc. (“BKWH”).
Today 3G Capital owns over 70% of Burger King´s stakes. 92% in the company is franchised and only the 8% left is owned by the company. The plan is to refranchise it all and