Burger King History
Marketing Strategies of Burger King in Introductory Stage
. In 2008, Fortune magazine ranked Burger King Corp. among America 's 1,000 largest corporations and Ad Week named it one of the top three industry-changing advertisers within the last three decades.
The Burger King Corporation moves proudly into the future with over 50 years of experience tucked safely under our belt. As a brand, our company has never been stronger. We 've got millions of customers, who we love to bits. And our Executive Team, along with each of our individual employees, ensure our customers always receive exceptional, consistent service (as well as burgers, fries and drinks).
We 've been around awhile – over 50 years – but our success didn 't just happen overnight, or without strong leadership. See for yourself. Or not. HAVE IT YOUR WAY®.
History:
• BKC was founded in 1954 in Miami, Fla., by James McLamore and David Edgerton.
• The WHOPPER® sandwich was introduced in 1957 and quickly became one of the best-known sandwiches in the world.
• There are 221,184 possible ways for a guest to order an Original WHOPPER® sandwich.
• BURGER KING® brand launched the HAVE IT YOUR WAY® marketing campaign in 1974.
• In 1966, the first international franchise restaurant opened in the Bahamas for the BURGER KING® brand.
• The BURGER KING® restaurant with the greatest altitude is in La Paz, Bolivia, at 11,000 feet above sea level.
• Budapest is home to the largest BURGER KING® restaurant worldwide.
• The 10,000th BURGER KING® restaurant in the world opened in Sydney, Australia, in 1998.
• On May 18, 2006, BKC became a publicly traded company listed on the New York Stock Exchange under the symbol "BKC".
To us, corporate responsibility isn 't about the final destination, it 's about the journey and how we are going to get there. We know our policies and procedures will evolve and change as the landscape in which we do business evolves and changes.
We see corporate responsibility as an
. In 2008, Fortune magazine ranked Burger King Corp. among America 's 1,000 largest corporations and Ad Week named it one of the top three industry-changing advertisers within the last three decades.
The Burger King Corporation moves proudly into the future with over 50 years of experience tucked safely under our belt. As a brand, our company has never been stronger. We 've got millions of customers, who we love to bits. And our Executive Team, along with each of our individual employees, ensure our customers always receive exceptional, consistent service (as well as burgers, fries and drinks).
We 've been around awhile – over 50 years – but our success didn 't just happen overnight, or without strong leadership. See for yourself. Or not. HAVE IT YOUR WAY®.
History:
• BKC was founded in 1954 in Miami, Fla., by James McLamore and David Edgerton.
• The WHOPPER® sandwich was introduced in 1957 and quickly became one of the best-known sandwiches in the world.
• There are 221,184 possible ways for a guest to order an Original WHOPPER® sandwich.
• BURGER KING® brand launched the HAVE IT YOUR WAY® marketing campaign in 1974.
• In 1966, the first international franchise restaurant opened in the Bahamas for the BURGER KING® brand.
• The BURGER KING® restaurant with the greatest altitude is in La Paz, Bolivia, at 11,000 feet above sea level.
• Budapest is home to the largest BURGER KING® restaurant worldwide.
• The 10,000th BURGER KING® restaurant in the world opened in Sydney, Australia, in 1998.
• On May 18, 2006, BKC became a publicly traded company listed on the New York Stock Exchange under the symbol "BKC".
To us, corporate responsibility isn 't about the final destination, it 's about the journey and how we are going to get there. We know our policies and procedures will evolve and change as the landscape in which we do business evolves and changes.
We see corporate responsibility as an