Buisness Plan for a Resturant
THE PALATE
Presented By:
Presented To:
CRN
Business Plan
Table of Contents: 1. Executive Summary………………………………………………………………………3 2. Mission Statement………………………………………………………………………..6 3. The Steps for Developing a Business…………………………………………………….7 4. Organizational Chart…………………………………………………………………….10 5. SWOT Analysis………………………………………………………………………….12 6. Financial Statement………………………………………………………………………13 7. Advertising Plan……………………………………………………………………...….14 8. Marketing Plan………………………………………………………………………...…16 9. Letters and Memos………………………………………………………………………19 10. Charts And Graphs……………………………………………………………………….20 11. Future Expansion……………………………………………………………..………….24 12. Summary…………………………………………………………………………………25 13. Works Cited……………………………………………………………...………………26 14. Appendix…………………………………………………………………………………27
Executive Summary:
The idea for The Palate was a result of monthly “get-togethers” encompassed by exquisite home cooked meals, quality wine, the food network channel, and tons of laughter and happiness. As residents of the Southwest Florida area, it was obvious that Fort Myers, Bonita Springs, and Naples needed some social flare. Many people enjoy the southwest Florida area because of the beaches and environmental sanctuaries. However, other than going out to an ordinary restaurant, taking a walk on the beach, seeing a movie or going to a club or a bar, there isn’t a lot to do in the area. A restaurant, wine bar, and cooking class seemed like the perfect solution. In order to find out for sure, customized surveys were sent to residents and tourists in the area. The feedback was positive so the detailed planning began. Here are some general particulars regarding the accommodations, location, atmosphere, menu, cooking classes, and finances:
The Palate is a 50 seat fine-dining restaurant with a 20 seat wine bar. An additional space adjacent to the restaurant includes kitchen stations able to cater to a
Presented By:
Presented To:
CRN
Business Plan
Table of Contents: 1. Executive Summary………………………………………………………………………3 2. Mission Statement………………………………………………………………………..6 3. The Steps for Developing a Business…………………………………………………….7 4. Organizational Chart…………………………………………………………………….10 5. SWOT Analysis………………………………………………………………………….12 6. Financial Statement………………………………………………………………………13 7. Advertising Plan……………………………………………………………………...….14 8. Marketing Plan………………………………………………………………………...…16 9. Letters and Memos………………………………………………………………………19 10. Charts And Graphs……………………………………………………………………….20 11. Future Expansion……………………………………………………………..………….24 12. Summary…………………………………………………………………………………25 13. Works Cited……………………………………………………………...………………26 14. Appendix…………………………………………………………………………………27
Executive Summary:
The idea for The Palate was a result of monthly “get-togethers” encompassed by exquisite home cooked meals, quality wine, the food network channel, and tons of laughter and happiness. As residents of the Southwest Florida area, it was obvious that Fort Myers, Bonita Springs, and Naples needed some social flare. Many people enjoy the southwest Florida area because of the beaches and environmental sanctuaries. However, other than going out to an ordinary restaurant, taking a walk on the beach, seeing a movie or going to a club or a bar, there isn’t a lot to do in the area. A restaurant, wine bar, and cooking class seemed like the perfect solution. In order to find out for sure, customized surveys were sent to residents and tourists in the area. The feedback was positive so the detailed planning began. Here are some general particulars regarding the accommodations, location, atmosphere, menu, cooking classes, and finances:
The Palate is a 50 seat fine-dining restaurant with a 20 seat wine bar. An additional space adjacent to the restaurant includes kitchen stations able to cater to a
Cited: Administration, n.d. Web. 14 Apr. 2013 Frisch, Eleanor to Generation Y. Food Service Warehouse, n.d. Web. 15 Apr. 2013. “How to Start a Business.” Inc.com. N.p., 23 Mar. 2011. Web. 14 Apr. 2013. “How to Start a Restaurant.” Entrepreneur. Entrepreneur, 1 Oct. 2009. Web. 14 Apr. 2013. Robinson, Shane. “Pelicans Nest.” Pelicans Nest. N.p., n.d. Web. 27 Mar. 2013. “Plan Outline.” Restaurant Sample Marketing Plan. PaloAlto Software, n.d. Web. 27 Mar. 2013. “4 Questions You Must Ask Yourself Before Starting a Business- How to Hone in on a Winning Idea.” Forbes. Forbes Magazine, 11 Dec. 2012. Web. 14 Apr. 2013. “Sample Marketing Plan for a Restaurant.” Essortment