Buena Vista Competitive Advantages

Disney took advantage of Buena Vista’s distribution capability and sold videos at low prices. It proved valuable as movie Aladdin was sold in 30 million copies in 1993. Distribution channel is definitely sustainable advantage utilized in other business units. Potentially, the existing route system can be used in all its business units which will minimize cost and maximize profits together, under one corporate umbrella, than apart. These synergies are extremely powerful. This is very rare and not imitable because it requires radically changing route systems and operating philosophies.
Likewise, “Integrated Marketing Plan” is another important capability that Disney have to maintain to achieve sustainable competitive advantage because this is