Preview

brm htuhu

Powerful Essays
Open Document
Open Document
453 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
brm htuhu
Title
Author
Year
Objective
Variables
Data and sampling
Conclusion
Limitations / Research gap
TELECOMMUNICATION THROUGH
BROADBAND SERVICES OF BSNL: A
BIRD’S EYE VIEW
International Journal of Technical Research and Applications e-ISSN: 2320-8163
Dr Shilpi Verma
Assistant Professor Deptt. of Library & information Science
(School for Information Science & Technology)
Babasaheb Bhimrao Ambedkar University
(A Central University)
Vidya Vihar, Rai-bareli Road
Lucknow-226025 (UP) may-june 2013
1. To find technology options for broadband services
Subobjectives
1a. To find the effectiveness of Broadband Applications
1b.To find the Customer Requirement for Broadband Use

DSL
DSLAM

Paper is mainly based on secondary data available from different published literature and case studies on broad band technologies and data is collected from the unstructured questionnaire is collected from various books, journals magazines and various search engines on internet to find relevant data in addition to and TRAI reports and various published sources of BSNL.

BSNL is providing always on service of Broadband to the various kinds of customers at very high speed. The technology used by BSNL is quiet uninterrupted and enjoyed by users of BSNL. Really the telecommunication has revolutionized the way of life for each individual

Analysis is confined to only DSL and DSLAM

Title
Author
Year
Objective
Variables
Data and sampling
Conclusion
Limitations / Research gap

Rural Marketing in India-An Over view:
Case Study of BSNL

International Journal of Management & Information Technology ISSN: 2278-5612 Volume 1, No 3

Dr N. N. Sharma
Associate Professor, Department of Commerce and Management
Govt. P.G College Dharmsala, Himachal, India. September, 2012

1.
To analyze the concept of rural marketing in telecom sector with special reference to BSNL

Subobjectives
1a.
To overview the concept

You May Also Find These Documents Helpful

  • Better Essays

    Hhou

    • 1661 Words
    • 7 Pages

    Thermometer with a cork: I am using a thermometer to take the temperate of the water. The reason I am using one with a cork attached is to keep in as much heat as possible.…

    • 1661 Words
    • 7 Pages
    Better Essays
  • Good Essays

    With the advantages and benefits HLL attained from the market strategy in competing with the other FMCG companies in urban area while facing the intense situations of shrinking market shares brought by its rivals emulating the market strategy, HLL experienced a hard time of scaling up its attractiveness in products. After gaining the temporary increased sales, the competitors in rural marketing aggregate again. Increasing numbers of companies, heating up competition force HLL to struggle a way to explore a new less competitive market and extend its sales.…

    • 809 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    2 Topics Covered:Topic Page No 1. History and growth of mobile phone industry in India 3 2. Current scenario of Mobile phone industry 4 3. Marketing strategies of Major players- Nokia and Samsung 7 4. Pricing Strategies in Mobile Phone Industry 12 5. Current trend in mobile industry 17 6. Future of mobile industry (RURAL) 20 7. References 22…

    • 6120 Words
    • 25 Pages
    Powerful Essays
  • Good Essays

    Hjhyu

    • 628 Words
    • 3 Pages

    The University values an educational environment that provides all members of the campus community with opportunities to grow and develop intellectually, personally, culturally and socially. In order to give us a more complete picture of you as an individual, please tell us about the particular life experiences, perspectives, talents, commitments and/or interests you will bring to our campus. In other words, how will your presence enrich our community?…

    • 628 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    As we see here that rural India has started spending at an equal or an even faster rate than urban India. There is huge market potential here as the spending power is increasing and the rural population of India which almost comprises of 700 million people is a huge market to target in. Considering that…

    • 234 Words
    • 1 Page
    Satisfactory Essays
  • Powerful Essays

    Project Report

    • 17223 Words
    • 69 Pages

    A study on data sales of airtel in rural market at Bharti Airtel Ltd, TVM…

    • 17223 Words
    • 69 Pages
    Powerful Essays
  • Powerful Essays

    Super Shampoo

    • 1240 Words
    • 5 Pages

    Affluent consumers demonstrate that they have 'arrived ' by buying bigger houses or cars. People at lower income levels do so by buying premium brands. This means brand loyalty is very high among less affluent consumers. That is why the rural market is critical for companies. The first-mover advantage is significant. Facts: Bottom of Pyramid in India There are two classes of BoP in India – • • Annual income of less than Rs. 75000 Annual income of Rs. 75000 to Rs.150000…

    • 1240 Words
    • 5 Pages
    Powerful Essays
  • Powerful Essays

    A debate continued for a long time amongst the Indian marketers, both practitioners & academicians, on the justification for the existence of the distinct discipline of rural marketing. Consequently, two schools of thought emerged. The first school belived that the products/services, marketing tools & strategies that are successful in urban areas, could be transplanted with little or no more modifications in rural areas. However, the second school saw a clear distinction between urban & rural India, & suggested a different approach, skills, tools & strategies to be successful in rural markets.…

    • 3477 Words
    • 14 Pages
    Powerful Essays
  • Powerful Essays

    Sargam Bar

    • 1172 Words
    • 5 Pages

    To understand and analyze the marketing strategy of a domestic product sold in rural areas and also to understand rural markets.…

    • 1172 Words
    • 5 Pages
    Powerful Essays
  • Good Essays

    With the increase in purchasing power and the demand for a wide varietyof products by the rural consumers, the rural markets offer new and greater opportunities to manufacturers of several consumer and industrial products in India. To tap this vast and expanding market, companies are developing effective marketing and advertising strategies based on their study and understanding of the rural consumer behavior. There are certainly significant differences in the buying behavior of the rural consumers from the stand point of product development, pricing policies, distribution, and after-sales service, which create differences in requirements for marketing strategies in rural India.…

    • 14207 Words
    • 57 Pages
    Good Essays
  • Good Essays

    In recent years, rural markets of India have acquired significance, as the overall growth of the Indian economy has resulted into substantial increase in the purchasing power of the rural communities. On account of green revolution, the rural areas are consuming a large quantity of industrial and urban manufactured products. In this context, a special marketing strategy, namely, rural marketing has emerged. But often, rural marketing is confused with agricultural marketing – the latter denotes marketing of produce of the rural areas to the urban consumers or industrial consumers, whereas rural marketing involves delivering manufactured or processed inputs or services to rural producers or consumers.…

    • 2274 Words
    • 10 Pages
    Good Essays
  • Powerful Essays

    The purpose of this report is to evaluate the Maxis Broadband in Universiti Utara Malaysia.…

    • 2914 Words
    • 12 Pages
    Powerful Essays
  • Powerful Essays

    It was observed that the fruits of economic development have been enjoyed by the urban people. They are leading a better life in terms of literacy, sanitation, health facilities than their counterparts in rural areas. But the rural market is huge potential in India, as more than 70% of population lives in rural India. So as per the socio economic condition marketer has to plan differently for the rural market.…

    • 1093 Words
    • 5 Pages
    Powerful Essays
  • Powerful Essays

    The rural markets are estimated to be growing fastly compared to the urban markets. In recent years, rural markets have acquired significance in countries like China and India, as the overall growth of the economy has resulted into substantial increase in the purchasing power of the rural communities. Rural India with its traditional perception has grown over the years, not only in terms of income, but also in terms of thinking. The rural markets are growing at above two times faster pace than urban markets; not surprisingly, rural India accounts for 60% of the total national demand. The Bottom of the pyramid marketing strategies and the 4 A's model of Availability, Affordability, Acceptability and Awareness provide us with a means of developing appropriate strategies to tackle the marketing issues for marketing services in rural areas. The paper discusses the challenges, limitations, and opportunities that are necessary to understand the rural markets and develop strategies to supply and satisfy the rural customer. The paper also focuses upon the strategies of leading MNCs like HUL and ITC to…

    • 3898 Words
    • 16 Pages
    Powerful Essays
  • Good Essays

    The Indian Telecom Industry

    • 4051 Words
    • 17 Pages

    India is the second-largest wireless network in the world after China with 952.91 mn strong telephone network…

    • 4051 Words
    • 17 Pages
    Good Essays