Project Report

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  • Topic: Mobile phone, Bharti Airtel, Sunil Mittal
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A study on data sales of airtel in rural market at Bharti Airtel Ltd, TVM

A STUDY ON DATA SALES OF AIRTEL IN RURAL MARKET AT BHARTI AIRTEL LIMITED, TRIVANDRUM

Submitted in partial fulfillment of the requirement for the award of degree of

MASTER OF BUSINESS ADMINISTRAN Submitted by DILEEP A M MGT 0905259 Under the guidance of Faculty Guide Mrs. VEENA P K Faculty, IMK Alleppey Project Guide Mr. DIXEN ELIAS Zonal Sales Manager, Bharti Airtel Ltd, Trivandrum.

INSTITUTE OF MANAGEMENT IN KERALA UNIVERSITY OF KERALA EXTENSION CENTRE, ALAPPUZHA,2009-2011 1

A study on data sales of airtel in rural market at Bharti Airtel Ltd, TVM

CERTIFICATE

This is to certify that the report entitled “A STUDY ON DATA SALES OF AIRTEL IN RURAL MARKET at Bharati Airtel Ltd, Thrivandrum submitted here is a bonafide record of the work done by MR. DILEEP A.M (MGT0905259) under my guidance in partial fulfilment of the requirement for the award of degree of Master of Business Administration of the University of Kerala and this work has not been submitted by him for the award of any other degree of this University or any other University COORDINATOR IMK, ALAPPUZHA Mrs. VEENA P. K FACULTY GUIDE

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A study on data sales of airtel in rural market at Bharti Airtel Ltd, TVM

DECLARATION

I declare that the project report entitled “A STUDY ON DATA SALES OF AIRTEL IN RURAL MARKET at BHARATI AIRTEL LTD, TRIVANDRUM, submitted by me for the award of Degree of Master of Business Administration of the University of Kerala is my own work. I have not submitted this report for the award of any other degree, diploma or title of recognition earlier.

PLACE: ALAPPUZHA DATE:

DILEEP A. M MGT 0905259

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A study on data sales of airtel in rural market at Bharti Airtel Ltd, TVM

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A study on data sales of airtel in rural market at Bharti Airtel Ltd, TVM

ACKNOWLEDGEMENT

Let me take this opportunity to thank Almighty for giving courage and opportunity to do this Summer Project well and to my parents who provided all their support for completing my work.

I sincerely thank to our Coordinator IMK Extension Centre, Alappuzha for providing me all the facilities for the successful completion of this project.

I express my sincere gratitude to Mr. Dixen Elias, Zonal Sales Manager (Rural Territory Manager), Bharti Airtel Ltd, Thiruvananthapuram for granting me permission and guiding me to do the Summer Project. In addition, I express my thanks to Mr. Nibeesh, Area Sales Manager (Territory Sales Manager), Bharti Airtel Ltd, Ambalappuzha for guiding me all the way of my project.

I express my gratitude for the valuable help extended to me by Rural Super, Chanakya and all the staff there for providing the required information to this study.

I also express my sincere thanks to Mrs. Veena P K Faculty, IMK Extension Centre, Alappuzha for giving valuable guidance for framing this project.

I express my gratitude to all Rural Distributors and Retailers of BhartiAirtel Ltd, Rural Alleppey who helped me along the way to the completion of this study. I express my wholehearted thanks to all the teaching staffs and friends whose cooperation and support helped me a lot to reach a fruitful stage.

DILEEP A. M MGT 0905259
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A study on data sales of airtel in rural market at Bharti Airtel Ltd, TVM

CONTENTS

CHAPTER No: 1 1.1 1.2 1.3 1.4 1.5 1.6 1.7 1.8 1.9 2 2 3 4 5

TITLE

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INTRODUCTION -INTRODUCTION TO THE STUDY -PROBLEM STATEMENT -REVIEW OF LITERATURE -OBJECTIVE OF THE OF THE STUDY -SCOPE OF THE STUDY -RESEARCH DESIGN -METHODOLOGY -SCALING TECHNIQUES -LIMITATIONS OF STUDY -CHAPTERISATION INDUSTRY PROFILE COMPANY PROFILE ANALYSIS & INTERPRETATIONS FINDINGS, SUGGESTIONS&CONCLUSION BIBLIOGRAPHY APPENDIX

1 2 3 3 11 11 12 12 13 16 17 18 27 51 76 82 83

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A study on data sales of airtel in rural market at Bharti Airtel Ltd, TVM

LIST OF TABLES

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TITLE

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