Vision – it tells about what the company wanted to become about 5-20 years in the future. It is the master plan about where the company will be; a sense of direction. Often it reflects the dream of the founder or leader. It must be simple and understandable that everyone in the organization can feel excited on the vision.
Mission- It tells about what the company is doing or the company’s passion. It is how the company will get to its vision. It is a what versus a how, and is very similar to a vision statement in that it has a future orientation but in a short-term.
Strategy – It is the step by step plan of the company on how to achieve the vision. It looks inside the organization and outward at the competition and at the environment and business climate.
British Airways (BA) is the flag carrier airline of the United Kingdom, based in Waterside, near its...