British Airways - a Personal View’
Assignment A Magazine Article ‘BRITISH AIRWAYS - A Personal View’
Introduction
You will investigate the British Airways and provide a personal, but informed, view of the company. The assignment will give you the opportunity to apply your understanding of the Business Environment to the analysis of an international business from a range of different perspectives: considering how businesses set their objectives, influence their stakeholders, control their costs and fix their prices within the context of a particular national environment (the UK). The submission should be suitable for publishing in a specialist ‘business’ magazine.
Deliverables
The article based on your investigation and analysis should be no longer than 3,000 words in total and subdivided into a total of 5 sections presented in two separate submissions:
1st Submission:
1. The Mission Statement. Having considered the products and the profile of the company given in the website, produce appropriate vision and mission statements. In addition to the statements, you must justify your choice of wording by the provision of URL links to the website that provided you with the sources of your information.
2. The Stakeholders. Identify the stakeholders that BRITISH AIRWAYS has to consider and, for the most important THREE, consider their importance and how BRITISH AIRWAYS should keep them ‘on board’. Indicate how meeting the needs of these stakeholders complies with the company’s general moral and ethical responsibilities
3. The Economic and Social Environment. BRITISH AIRWAYS is a UK-based firm. Consider how the government and its agencies constrain the way that it can employ its resources (including labour and capital ) both in the UK and overseas
[pic]
Business Environment analysis
Submited by: Abeer Alzain
To Dr. Ranam Kazzeha
Dated 16/07/09
Table of content
-Introduction
- Mission Statement and Vision
- Stakeholders
- BA general
Introduction
You will investigate the British Airways and provide a personal, but informed, view of the company. The assignment will give you the opportunity to apply your understanding of the Business Environment to the analysis of an international business from a range of different perspectives: considering how businesses set their objectives, influence their stakeholders, control their costs and fix their prices within the context of a particular national environment (the UK). The submission should be suitable for publishing in a specialist ‘business’ magazine.
Deliverables
The article based on your investigation and analysis should be no longer than 3,000 words in total and subdivided into a total of 5 sections presented in two separate submissions:
1st Submission:
1. The Mission Statement. Having considered the products and the profile of the company given in the website, produce appropriate vision and mission statements. In addition to the statements, you must justify your choice of wording by the provision of URL links to the website that provided you with the sources of your information.
2. The Stakeholders. Identify the stakeholders that BRITISH AIRWAYS has to consider and, for the most important THREE, consider their importance and how BRITISH AIRWAYS should keep them ‘on board’. Indicate how meeting the needs of these stakeholders complies with the company’s general moral and ethical responsibilities
3. The Economic and Social Environment. BRITISH AIRWAYS is a UK-based firm. Consider how the government and its agencies constrain the way that it can employ its resources (including labour and capital ) both in the UK and overseas
[pic]
Business Environment analysis
Submited by: Abeer Alzain
To Dr. Ranam Kazzeha
Dated 16/07/09
Table of content
-Introduction
- Mission Statement and Vision
- Stakeholders
- BA general