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Change in Culture: America and China

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Change in Culture: America and China
Executive Summary

There is a depiction that, managements vary with the change in the culture; my client wants to establish its business in China, while its company is American Base organization. Culture of United States of America and China differ from each other therefore the clients’ wants to know the management variation due to this culture gap, the hitches he would come across in establishing it’s business. The present state and forthcoming market will be analyised using PESTEL Analysis and Trompenaars dimensional model in comparing the cultures between the two countries. A brief recommendation on how to manage across culture.

Contents
Executive summary 2
Contents page 3
Terms of reference 4
Overview of the situation 4
Analysis of the situation 4
Management varying across culture 12
Recomendation 16
Forcast and outcomes 16
References 17

Terms of Reference A briefing paper by a Consulting organization specializing in the field of managing across cultures to an American based company (the Client), wants consultation on the change on the management style with the variation of the culture.

Overview American Based Company wants to setup its business in China, Company wants to know the change in the management style in China, because of the change culture of China from America. American based company does not know the Chinese Culture particularly business culture.

ANALYSIS
PESTEL Analysis American Based company wants to identify the political issues, economic, social,technological, environmental and legal analysis of China for the purpose of making decision regarding the establsihement of its business in China.
Political
Type of government in China is a Communist state; the political status of the Republic of China is a



References: Alon, Ilan; 2003; Chinese culture, organizational behavior, and international business management; Greenwood Publishing Group; ISBN 1567205461, 9781567205466; pp108-118. Becker, Kip; 2000; Culture and international business; Volume 4, Issues 3-4 of The Journal of transnational management development; Routledge; ISBN0789009692, 9780789009692; pp105-109. Bjerke, Bjorn; 1999; Business leadership and culture: national management styles in the global economy; Edward Elgar; ISBN1840641711, 9781840641714; pp125-133. Carte, Penny & Chris, Fox; 2008; Bridging the Culture Gap: A Practical Guide to International Business Communication; Kogan Page Publishers; ISBN0749452749, 9780749452742; pp98-105. Casson, Mark; 1994; The Economics of Business Culture: Game Theory, Transaction Costs, and Economic Performance; Oxford University Press;ISBN0198288883, 9780198288886; pp206-212. Rugman, Alan M; Collinson, Simon & Hodgetts, Richard M; 2006; Prentice Hall/Financial Times; ISBN0273701746, 9780273701743; pp230-239. Sullivan, David & Dooley, Lawrence; 2008; Applying Innovation; Sage; ISBN 1412954541, 9781412954549; pp269-282 Waldersee, Robert & Tywoniak, Stephane; 2007; Strategic analysis: a guide to practice;; McGraw-Hill Australia; ISBN0070131562, 9780070131569; pp85-92. Williams, Teresa & Adrian, Green; 1997; The business approach to training; Gower Publishing, Ltd.; ISBN056607656X, 9780566076565; pp52-67.

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