Seven Dimensions of Culture
In 1998, management consultants Trompenaars and Hampden-Turner published their “Seven Dimensions of Culture” model to help explain national cultural differences in organisations and to show how managing these differences in a heterogeneous business environment is a major challenge for international managers. Trompenaars and Hampden-Turner gathered data over ten years using a method that relied on giving respondents dilemmas or contrasting tendencies. Each dilemma consisted of two alternatives that were interpreted as indicators for basic attitudes and values. The questionnaire was sent to over 15,000 managers in 28 countries. At least 500 usable responses per country were received, enabling the two authors to make substantiated distinctions between national cultures. The two consultants distinguished seven connected processes formulated as dilemmas. A culture distinguishes itself from others by ‘preferring’ one side of a dilemma’s continuum. The seven, universal dimensions of cultures are:
1. UNIVERSALISM versus PLURALISM
“What is more important – rules or relationships?”
The degree of importance a culture assigns to either the law or to personal relationships. In a universalistic culture, people share the belief that general rules, codes, values and standards take precedence over the needs and claims of friends and other relationships. In a pluralistic culture, people see culture in terms of human friendship and intimate relationships. While rules do exist in a pluralistic culture, they merely codify how people relate to one another.
2. INDIVIDUALISM versus COMMUNITARISNISM
“Do we function as a group or as individuals?”
The degree to which people see themselves function more as a community or more as individuals. In a principally individualistic culture, people place the individual before the community. This means that individual happiness, fulfilment and welfare prevails and people take their own initiative and take care of themselves. In a
1. UNIVERSALISM versus PLURALISM
“What is more important – rules or relationships?”
The degree of importance a culture assigns to either the law or to personal relationships. In a universalistic culture, people share the belief that general rules, codes, values and standards take precedence over the needs and claims of friends and other relationships. In a pluralistic culture, people see culture in terms of human friendship and intimate relationships. While rules do exist in a pluralistic culture, they merely codify how people relate to one another.
2. INDIVIDUALISM versus COMMUNITARISNISM
“Do we function as a group or as individuals?”
The degree to which people see themselves function more as a community or more as individuals. In a principally individualistic culture, people place the individual before the community. This means that individual happiness, fulfilment and welfare prevails and people take their own initiative and take care of themselves. In a
References: This article presents independent insights based on research from International Management, Culture, Strategy and Behavior (6th edition, Hodgetts-Luthans-DOH) and Trompenaars’s Seven Dimensions of Culture.