Who Writes the Proposal? The project proposal is usually developed from discussions among key stakeholders, and is generally written by marketing personnel, a project sponsor, or a project manager.
What Should a Proposal Contain? The project proposal should address at least the following questions, but this too depends on the corporate culture, and should therefore be adapted accordingly.
* Describe the problem to be solved or the need to be met. * Describe the factual evidence that defines the problem or need. * Verify the accuracy of the factual evidence, both qualitatively and quantitatively. *
* Next, the solution to the need (or problem) is to be evaluated. How well does it * meet the need? Who are the competitors, and how will the new product fit into the * market window
In most cases, the problem solution becomes the goal of the project. Whenever possible, the goal should be: * Specific
* Relevant to the corporate strategy
* Either marketing personnel, or a customer will identify the product requirements--what the product is expected to do, and how it must perform. Requirements at this stage are embryonic and will be defined during the project planning processes. Most customers don’t know what they want until they know what you can provide * The proposed project should be evaluated...