Branding and Positioning of Chanel

A PROJECT ON
BRANDING AND POSITIONING OF CHANEL
SUBMITTED BY
ANUSHA IYENGAR
FOR THE DEGREE OF
THE BACHELOR OF MANAGEMENT STUDIES
UNIVERSITY OF MUMBAI
UNDER THE GUIDANCE OF
PROF. NEELA RADHAKRISHNA

SIES COLLEGE OF ARTS, SCIENCE AND COMMERCE
NERUL, NAVI MUMBAI – 400706

ACADEMIC YEAR 2012-13

DECLARATION

I, ANUSHA IYENGAR, studying in T.Y.B.M.S, of SIES COLLEGE OF ARTS, SCIENCE AND COMMERCE, NERUL hereby declare that I have completed the project on BRANDING AND POSITIONING OF CHANEL in the year 2012-13 as per the requirements of Mumbai University as a part of Bachelor of Management Studies (B.M.S.) programme.

DATE:
PLACE: NAVI MUMBAI
____________________
ANUSHA IYENGAR

CERTIFICATE

I, NEELA RADHAKRISHNA, hereby certify that ANUSHA IYENGAR student of S.I.E.S. COLLEGE OF ARTS, SCIENCE AND COMMERCE, NERUL has completed her field work project on the topic of “BRANDING AND POSITIONING OF CHANEL” in the Academic Year 2012-13.
This project is based on bonafide information.

__________________ ___________________ ___________________
PROF. NEELA R PROF. NEERA DR. RITA BASU
(PROJECT GUIDE) (B.M.S. CO-ORDINATOR) (PRINCIPAL)

__________________________
EXTERNAL EXAMINER

ACKNOWLEDGEMENT

My thanks to my project guide, Prof. Neela Radhakrishna for assisting me in every way possible and gently steering me back to track wherever she felt I deviated. I am deeply grateful to Omkar Chitnis and Apoorv Chitnis for helping me out with the content and ideas and recommending the movie “Coco before Chanel”. It helped me a lot. My thanks to my mother for being so supportive all the time. My bestfriend Nikki Vasu for helping me complete the project. Also the whole BMS faculty of my college. Thank you very much.

INDEX Sr.No. | Particulars | Includes | Page No. | 1. | Acknowledgement | | | 2. | Executive Summary | | | 3. | Objectives of the