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The American Marketing Association defines a brand as a "name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.[1] Also the similar definition of brand is identifiable entity that makes some specific promise of value. [2]

Also some analysts see that brand as major enduring assets of a company, outlasting the company’s specific products and facilities. [3] So branding are powerful assets for a company. And for the company, they should be carefully developed and managed their branding. It is because to a company, a branding will affect consumer to create an emotional attachment to products and the company. Also a branding can create a feeling of involvement, a sense of higher quality, and an aura of intangible qualities that surround the brand name, mark, or symbol. So a strong brand is powerful to capture consumer preference and loyalty. Such as consumer not just awareness your brand only, they will recognize your brand, and understand that the unique qualities or the strength that is doing better that competitors. And this is a way for customers who are willing to pay more for a brand.

A strong branding is really important for a company. It is because it can bring a lot of benefits to company. Branding can builds name recognition for your company or product. Because of the strong branding, people awareness and recognize the brand, they do not need to spend a large cost on advertising or public relationship activities to promote your products, so they can enjoy a lower marketing cost.

Second a good branding can cause consumer to create the trust and an emotional attachment to your company’s products. So a strong brand can influence the consumer the buying decision. Also base on trust, a strong brand can make consumer create the expectation about your produce without even knowing the specifics of product features....
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