Brand Recall Research for Close-Up

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Brand Recall Research for Close-up

ACKNOWLEDGEMENTS

We would like to thank our professor and guide Mr.Victor Manickam, for giving us this opportunity to unleash our potential in conducting research work.

Also, our sample Audience for their co-operation.

MAIN QUESTIONNAIRE GRAPHS

[S11] COULD YOU TELL ME ANY ORAL CARE BRANDS YOU ARE AWARE OF? TOM

When asked about the awareness level of different brands of oral care products the Colgate and Close-up are the ones that have highest recall value and come instantaneously and it is followed by Pepsodent, Oral B and Vicco

[S11] COULD YOU TELL ME ANY ORAL CARE BRANDS YOU ARE AWARE OF?

UNAIDED

When asked people to think for a while and tell us the name that they can recall Close-up, Pepsodent and Colgate again comes neck to neck closely followed by Babool, and Anchor White.

[S11] COULD YOU TELL ME ANY ORAL CARE BRANDS YOU ARE AWARE OF?

AIDED

With the help of an Aid lot of people are then also able to recall the lesser know brands because they have been exposed to the ads of those brands at some point of time.

[S12] WHICH OF THESE BRANDS HAVE YOU HEARD OF?

Colgate and Close-up seem to be the most popular brand and followed very closely by Pepsodent and Babool and then by Oral B and Anchor White.

[S13] OF THESE WHICH BRAND DO YOU USE?

Out of all the Oral care products available in the market Colgate has the maximum usage followed by Close-up

[S14] HAVE YOU ALWAYS BEEN USING THIS BRAND?

This shows that People are Creatures of habit and always seem to use time and again something that they have been used to. Most of these people seldom switch brands. They are brand loyal.

[S15] IF NO, WHICH BRAND HAVE YOU SWITCHED?

FROM

Most of the people who have switched from other brands have switched over from Colgate which also shows the great markets share that Colgate commands.

[S15] IF NO, WHICH BRAND HAVE YOU SWITCHED?

TO

Also all the people who switch over from Colgate or other brands, Close-up seems to be their First choice after switching Brands.

[S16] HAVE YOU RECENTLY SEEN ANY ADS FOR TOOTHPASTE?

A vast Majority of the people recall watching the ads for the toothpaste very recently, which shows that most of the people tend to retain the ads of the Oral care products.

[S17] CAN YOU REMEMBER THE BRANDS FOR WHICH YOU HAVE SEEN
THESE ADS?

Close-up seems to dominate the people mind when it comes to ads. It shows that Close-up ads are very effective.

[S18] IN WHICH MEDIA TYPES HAVE YOU SEEN /HEARD/READ TOOTHPASTE ADS?

Since the Majority of the People watch television it comes as no surprise that most of the people recall seeing the ads on a television followed by newspaper, radio and Magazine.

[S19] HAVE YOU SEEN CLOSE-UP TOOTHPASTE ADS?

A majority of the respondents seem to recall the close-up ads. This again goes to show that close-up ads are very effective in terms of retention

[S20] ON WHICH MEDIA HAVE YOU SEEN CLOSE-UP TOOTHPASTE ADS?
Television seems to be the best medium reaching the population.

[S21] IF ON RADIO, ON WHICH RADIO STATION HAVE YOU HEARD CLOSE-UP TOOTHPASTE ADS?

On Radio, radio city seems to be the best media vehicle reaching the target audience for close-up ads.

[S22] IF ON TV, ON WHICH CHANNEL HAVE YOU SEEN CLOSE-UP
TOOTHPASTE ADS?

On Television, Star Plus seems to be the best media vehicle reaching the target audience for close-up ads. [S23] DO YOU RECALL CLOSE-UP BETTER AFTER SEEING THE LATEST AD-“KYA AAP CLOSE UP KARTE HAIN”?

Majority of the population recalls close-up better after seeing the latest ad – “kya aap close-up karte hain”.

[S24] DO YOU KNOW WHAT CLOSE-UP STANDS FOR?

Most of the target audience is aware of the fact that close-up stands...
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