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Brand Personality

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Brand Personality
Branding a Person call Sachin Tendulkar
Sachin Ramesh Tendulkar
This write up entails information about Sachin Tendulkar’s cricketing feats as well as key insights about the brand called Sachin Tendulkar.

3/22/2013

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Table of Contents
About Sachin ................................................................................................................................................. 3 Career Snapshot ............................................................................................................................................ 3 Rise through the ranks .................................................................................................................................. 4 Injuries and apparent decline ....................................................................................................................... 4 Chappel Imbroglio ..................................................................................................................................... 5 Criticism to retire from International Cricket ............................................................................................... 5 Controversies ................................................................................................................................................ 6 Mike Denness incident .............................................................................................................................. 6 Ferrari import tax ...................................................................................................................................... 6 Business interests ......................................................................................................................................... 6 JV with the Future Group .......................................................................................................................... 7 Commercial endorsements


References: 1. Me Incorporated: Your Own Magnetic Brand by Randall Frost 2. Be Your Own Brand by Karl Speak 3. The Brand Called You by Tom Peters, www.Fastcompany.com 4. Top 7 Ways to Build A Brand Called You by Christopher Knight 5. http://www.christopher-knight.com/resources/articles/marketingstrategies/ 040698.html 6. The Brand Called You by Steven Van Yoder 7. http://tbadeals.us/Brand.html 8. The Personal Brand Statement by Peter Montoya 9. http://www.petermontoya.com/mt_what_is_personal_branding/laws.htm 10. Research Report : Nitish Bhalotia, Indian Institute of Foreign Trade ( batch 2000 – 2004) 12
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