Boost Juice Macro Environment
Macro Environmental Analysis
Boost Juice strategies will differ between countries in order to adapt to the different Macro Environmental related factors. The following are the Macro environment related analysis:
Political Factor
Different governmental policies must be researched for measures that may impact this industry and its ability to trade within that country. Boost Juice must carefully investigate this factor in order to certify that it is feasible to set up a store in certain locations. This research would involve, but not limited to, governmental policies, political stability, and foreign trade policies. Forthcoming legislations may also impact operations (Paley, 2007).
An example of a political factor that has an impact on boost juice stores would …show more content…
This means that Boost Juice must identify and be aware of the impact of all legislations have on its operations. This includes, but not limited to, regulatory obligations, environmental restrictions, import and export restrictions, and other health and safety laws.
For example of this is in Australia there are strict food standards. All business activity related to food or any kind must adhere to the food standards code (Foodstandards, 2014).
Environmental Factors
Environmental factors relate to the impact of the business on its wider environment. Boost Juice focus is in neutralising its own emissions as well being up-to-date with the use of environmentally friendly products. (Boost, 2011)
Micro Environmental Analysis
Customers
The target market of Boost Juice is currently 15 to 35 year olds, with the core target market aimed at 25 year old females who are on the lookout for a healthier alternative to fast food. Although, age is not a barrier with Boost Juice products as according to research conducted by Boost Juice, consumers from the age of 4 years old to 80 years old purchase Boost Juice products (Boost, 2011)
Competitive
Boost Juice strategies will differ between countries in order to adapt to the different Macro Environmental related factors. The following are the Macro environment related analysis:
Political Factor
Different governmental policies must be researched for measures that may impact this industry and its ability to trade within that country. Boost Juice must carefully investigate this factor in order to certify that it is feasible to set up a store in certain locations. This research would involve, but not limited to, governmental policies, political stability, and foreign trade policies. Forthcoming legislations may also impact operations (Paley, 2007).
An example of a political factor that has an impact on boost juice stores would …show more content…
This means that Boost Juice must identify and be aware of the impact of all legislations have on its operations. This includes, but not limited to, regulatory obligations, environmental restrictions, import and export restrictions, and other health and safety laws.
For example of this is in Australia there are strict food standards. All business activity related to food or any kind must adhere to the food standards code (Foodstandards, 2014).
Environmental Factors
Environmental factors relate to the impact of the business on its wider environment. Boost Juice focus is in neutralising its own emissions as well being up-to-date with the use of environmentally friendly products. (Boost, 2011)
Micro Environmental Analysis
Customers
The target market of Boost Juice is currently 15 to 35 year olds, with the core target market aimed at 25 year old females who are on the lookout for a healthier alternative to fast food. Although, age is not a barrier with Boost Juice products as according to research conducted by Boost Juice, consumers from the age of 4 years old to 80 years old purchase Boost Juice products (Boost, 2011)
Competitive