Boost Juice Marketing Mix

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  • Topic: Turkey, Juice bar, Mustafa Kemal Atatürk
  • Pages : 10 (1343 words )
  • Download(s) : 2437
  • Published : October 29, 2012
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6 Boost - Turkey Marketing Mix

Product and Price
Right at the beginning of the service encounter at a Boost Juice store, prices have to be all clear to the customer. The price range can vary in a minimal way thus several different target groups could be addressed. There are different price strategies which could be applied to the Boost products. In this case it is recommended to stick to the common price strategy as it is used in Australia. The prices for Boost products such as smoothies, freshly squeezed juices or fruit crushes should be in the same price range as comparable products at direct competitors e. g. Zumo Juice Bars and Juice Master Ltd. Even McDonalds or Subway could be good indicators for the price range as Boost Juices Bars represent a healthy fast food alternative. (Boost Juice Bars Australia, Janine’s Success Story) It is important that the menu is clear and in this case translated into the Turkish language. The strong patriotic attitude of Turkish people assumes that they would approve this procedure. As Istanbul and Ankara are also popular cities for tourists it is recommended to have an English version of the menu as well. The following figures show such a tentative draft of a possible menu in a turkish version which include all products and prices. All images used in this case study which show any kind of Boost product and environment are the property of Boost Juice Bars Australia. The range of products is translated as well as modified into the Turkish language and should only give a possible menu implementation for Boost Juice Bars in Turkey.

orjinal 9,80YTL orta 8,90YTL cocuklar 7,00YTL

Az yagli Smootiler
Taze meyvelerden ve dondurulmus yogurttan yapilmis %98 düsük yag orani iceren smootiler!

Bögurtlen Bandosu
cilek, frambuaz, yaban mersini, elma suyu, TD4 cilekli yogurt & dondurma

Mango Büyüsü
Mango, muz, mango nektari, TD4 vanilyali yogurt & dondurma

Kral William Cikulatasi
Cikulata, muz, az yagli süt yada soya, TD4 vanilyali yogurt & dondurma

Mango Tutkusu
Mango, carkifelek meyvasi, tropikal meyva suyu, serbet, TD4 mangolu yogurt & dondurma

Muzz Buzz
Muz, bal, az yagli süt yada soya, TD4 vanilyali yogurt

Cilek diyari
cilek, muz, elma suyu, TD4 cilekli yogurt & dondurma

ekstra meyve yada soya sütü 0,80YTL

En sevdigini bulamadinmi? Bize sor!

 
 

orjinal orta

9,80YTL 8,90YTL

Super Smootiler
az yagli super enerjili Smootiler!

Fitness bagimlisi
Cilek, muz, az yagli süt yada soya, TD4 vanilyali yogurt & dondurma + protein yükseltici

Yolda Kahvalti
Muz, kizartilmis müsli, bal, az yagli süt yada soya, TD4 vanilyali yogurt & dondurma + enerji yükseltici*

Yesil Cay Mango Mantra
Mango, yesil cay nektari, TD4 vanilyali yogurt, serbet & dondurma + bagisiklik sistemi güclendirici

Enerji Lifti
Mango, yesil cay nektari, TD4 vanilyali yogurt, serbet & dondurma + bagisiklik sistemi güclendirici

ekstra meyve yada soya sütü 0,80YTL
 
 
 
 

*kafein icerir

orjinal orta

10,40YTL 9,60YTL

Ince & sportifaz kalorili ye bol proteinli Smootiler dinc ve aktif tutar!

Light Bögürtlen
Yaban mersini, cilek, Guava nektari, TD4 cilekli yogurt & dondurma

Minik Mango
Mango, carkifelek meyvasi, TD4 vanilyali yogurt & dondurma

Muz Diyari
Muz, bal, az yagli süt yada soya, boost sports protein kaynagi, TD4 vanilyali yogurt & dondurma protein 25g dan fazla*

Bögürtlen Diyari
Cilek, frambuaz, elam suyu, boost sports protein kaynagi, TD4 cilekli yogurt & dondurma protein 23g dan fazla*

ekstra meyve 0,80TYL
 
 
 
 
 
 
 
 
 

*orjinal boylar icin gecerli

orjinal 9,80YTL orta 8,90YTL cocuklar 7,00YTL

Meyveli Kraslar (Ezmeler)
%99 yagsiz ve süt icermez!

Mango Tango Krasi
Mango, carkifelek meyvasi, mango nektari, tropikal meyva suyu, serbet & dondurma

Karpuz Krasi
Taze karpuz suyu, tropikal meyva suyu, serbet, dondurma

Bögürtlen Krasi
Frambuaz, cilek, bögürtlen,...
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