Boeing Valuation

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  • Topic: Boeing, IATA members, Boeing 737
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  • Published : December 10, 2012
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Identify and describe your segment
Boeing Commercial Airplanes is a segment of the Boeing Company. As a segment, it is committed to being the leader in commercial aviation through its vast amount of airplanes offered and services that help to deliver superior design, efficiency, and value to customers all over the globe.

II. Competitive structure in equilibrium (your segment within its value system)
A. Buyers
1. Identify your buyers.
Orders through November 20, 2012
737747767777787Total
2012 Net Orders103151917-161056
Aeromexico60 60
Air Astana 4 37
Air Canada 3 3
Air China 5 5
Air New Zealand 22
ALAFCO20 20
Alaska Airlines53 53
ALC75 75
All Nippon Airways 1111
American Airlines 3 3
Avianca 33
Avolon25 25
Business Jet / VIP Customer(s)1 12
China Eastern Airlines45 45
El Al Israel Airlines2 2
Ethiopian Airlines 1 1
EVA Air 3 3
FedEx 15 15
GECAS85 85
GOL Airlines60 60
Japan Airlines 1010
Jet Airways17 17
Korean Air 2 2
Lion Air230 5235
Norwegian122 122
Pakistan Int'l Airlines 5 5
SilkAir54 54
TAAG (Angola Airlines) 3 3
Transaero Airlines 44
Turkmenistan Airlines1 1
Unidentified Customer(s)28 3536
United Airlines150 150
United States Navy11 11
Virgin Australia24 24
2012 Gross Orders106351923441154
Changes-32 -6-60-98
2012 Net Orders103151917-161056
737747767777787Total

2. How much value is created?
oIn 2011, Boeing Commercial Airplanes generated 36.2 billion dollars in sales revenue. o70 percent of commercial airplane revenue historically from customers outside the United States.

B. Suppliers
1. Identify your suppliers.
Boeing uses hundreds of suppliers to create just...
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