Boeing Fun Field
Fun Field Exercise #1
Descriptive Information of the Corporation The following is a list of descriptive information for Boeing:
Name of the Corporation: Boeing
Current 2013 Fortune 500 ranking: #30 [1]
Corporate headquarter location and address:
Boeing Corporate Officies
100 North Riverside
Chicago, Illinois 60606 [2]
CEO’s and other key company and marketing leader’s names and position titles:
W. James (Jim) McNerney, Jr.
Chairman, President and Chief Executive Officer, The Boeing Company
Raymond L. Conner
President and Chief Executive Officer, Commercial Airplanes
Executive Vice President, The Boeing Company
Wanda K. Denson-Low
Senior Vice President, Office of Internal Governance, The Boeing Company
Thomas J. …show more content…
Tracy
Chief Technology Officer, The Boeing Company
Senior Vice President, Engineering, Operations & Technology
Michael B. Bair
Vice President, Marketing, Commercial Airplanes [3]
Company/consumer service contact information: 312-544-2000 [2]
Number of employees: 172,415 [5]
Additional noteworthy information:
Boeing is the largest aerospace company and leading manufacturer of commercial jetliners and defense, space and security systems.
Boeing has four main branch companies divided into:
Commercial Airplanes
Defense, Space, and Security
Financial Solutions
Shared Services/Infrastructure Services [6]
Descriptive Information about the Major Products/Services The following bits of data describe Boeing’s major products and services:
Major types of products/services:
Commercial and military aircraft
Satellites
Weapons
Electronic and defense systems
Launch systems
Advanced information and communications …show more content…
The company is mainly known for its production of the 787 Dreamliner and is used internationally, as well as its commercial airplanes and military aircraft divisions. Two of its main competitors include Airbus and Lockheed Martin.
This industry is characterized by manufacture and overhaul of complete aircrafts, as well as developing prototypes and convert aircrafts. This industry also includes aircraft engine and propulsion system manufacture, conversion and overhaul. Additionally, the industry makes related parts and auxiliary equipment. [10]
Descriptive Information of the Main Customer Segment Boeing’s target market is not a wide base and therefore focuses on retaining the customers it already has. Boeing’s main target markets are the airlines throughout the world. Air travel and traffic has seen steady, but small growth. Boeing predicts that this trend will continue to grow by 5% for the next 20 years and therefore will foster the growing need for fast, efficient transport. Its main marketing strategy is to emphasize to its target market that its aircrafts fly faster and longer distances than its industry
Descriptive Information of the Corporation The following is a list of descriptive information for Boeing:
Name of the Corporation: Boeing
Current 2013 Fortune 500 ranking: #30 [1]
Corporate headquarter location and address:
Boeing Corporate Officies
100 North Riverside
Chicago, Illinois 60606 [2]
CEO’s and other key company and marketing leader’s names and position titles:
W. James (Jim) McNerney, Jr.
Chairman, President and Chief Executive Officer, The Boeing Company
Raymond L. Conner
President and Chief Executive Officer, Commercial Airplanes
Executive Vice President, The Boeing Company
Wanda K. Denson-Low
Senior Vice President, Office of Internal Governance, The Boeing Company
Thomas J. …show more content…
Tracy
Chief Technology Officer, The Boeing Company
Senior Vice President, Engineering, Operations & Technology
Michael B. Bair
Vice President, Marketing, Commercial Airplanes [3]
Company/consumer service contact information: 312-544-2000 [2]
Number of employees: 172,415 [5]
Additional noteworthy information:
Boeing is the largest aerospace company and leading manufacturer of commercial jetliners and defense, space and security systems.
Boeing has four main branch companies divided into:
Commercial Airplanes
Defense, Space, and Security
Financial Solutions
Shared Services/Infrastructure Services [6]
Descriptive Information about the Major Products/Services The following bits of data describe Boeing’s major products and services:
Major types of products/services:
Commercial and military aircraft
Satellites
Weapons
Electronic and defense systems
Launch systems
Advanced information and communications …show more content…
The company is mainly known for its production of the 787 Dreamliner and is used internationally, as well as its commercial airplanes and military aircraft divisions. Two of its main competitors include Airbus and Lockheed Martin.
This industry is characterized by manufacture and overhaul of complete aircrafts, as well as developing prototypes and convert aircrafts. This industry also includes aircraft engine and propulsion system manufacture, conversion and overhaul. Additionally, the industry makes related parts and auxiliary equipment. [10]
Descriptive Information of the Main Customer Segment Boeing’s target market is not a wide base and therefore focuses on retaining the customers it already has. Boeing’s main target markets are the airlines throughout the world. Air travel and traffic has seen steady, but small growth. Boeing predicts that this trend will continue to grow by 5% for the next 20 years and therefore will foster the growing need for fast, efficient transport. Its main marketing strategy is to emphasize to its target market that its aircrafts fly faster and longer distances than its industry