BMW marketing excellence
SCHOOL OF BUSINESS
Case Study: Intel
Assignment 2
Course Name: BMKT505 – Marketing Management
Prepared By:
Fatima Haydar , Fatima Koussa 11231774 , 11010172
Submitted To:
Hanna Maalouf, PhD
Beirut campus
1- Discuss how Intel changed ingredient-marketing history. What did it do so well in those initial marketing campaigns?
Intel Corporation is an American multinational chip maker. Intel is one of the worlds largest and highest valued semiconductor chip makers, based on revenue.] It is the inventor of the x86 series of microprocessors, the processors found in most personal computers.
Intel developed the chips which set the standard for personal computing during the 1980s, beginning with the 8086 chip and then developing a series of product improvements. Competitors adopted the same naming convention, and Intel’s product name could not be protected. Thus Intel has to take action to become distinctive to consumer. Intel began transition from a microprocessor producer to a branded product company. They lunched the “Intel Inside” campaign as an ingredient branding marketing campaign. Intel has encouraged almost 200 Other Equipment Manufacturer partners with the objective of creating a consumer brand to make sense of the rapidly changing product cycle.
In 1991, Intel launched the successful co-op program in which they convinced manufacturers to place the "Intel inside" logo unit in their advertising and other marketing material.
The name "Intel Inside" became the first trademark in the electrical component industry. This campaign focused the entire organization around the brand and created a highly effective advertising campaign.
The name "Intel Inside" became the first trademark in the electrical component industry. This campaign focused the entire organization around the brand and created a highly effective advertising campaign. The Intel Inside campaign aimed to
Case Study: Intel
Assignment 2
Course Name: BMKT505 – Marketing Management
Prepared By:
Fatima Haydar , Fatima Koussa 11231774 , 11010172
Submitted To:
Hanna Maalouf, PhD
Beirut campus
1- Discuss how Intel changed ingredient-marketing history. What did it do so well in those initial marketing campaigns?
Intel Corporation is an American multinational chip maker. Intel is one of the worlds largest and highest valued semiconductor chip makers, based on revenue.] It is the inventor of the x86 series of microprocessors, the processors found in most personal computers.
Intel developed the chips which set the standard for personal computing during the 1980s, beginning with the 8086 chip and then developing a series of product improvements. Competitors adopted the same naming convention, and Intel’s product name could not be protected. Thus Intel has to take action to become distinctive to consumer. Intel began transition from a microprocessor producer to a branded product company. They lunched the “Intel Inside” campaign as an ingredient branding marketing campaign. Intel has encouraged almost 200 Other Equipment Manufacturer partners with the objective of creating a consumer brand to make sense of the rapidly changing product cycle.
In 1991, Intel launched the successful co-op program in which they convinced manufacturers to place the "Intel inside" logo unit in their advertising and other marketing material.
The name "Intel Inside" became the first trademark in the electrical component industry. This campaign focused the entire organization around the brand and created a highly effective advertising campaign.
The name "Intel Inside" became the first trademark in the electrical component industry. This campaign focused the entire organization around the brand and created a highly effective advertising campaign. The Intel Inside campaign aimed to